An unprecedented package that gives readers the content of three important references by one of today's most influential design writers. This is a master class in the principles and practical fundamentals of design that will appeal to a broad audience of graphic artists and designers.
Principles of Form and Design
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Most Helpful Customer Reviews
37 of 37 people found the following review helpful:
5.0 out of 5 stars
Excellent digest of visual design concerns with examples.,
By Linda A (Micanopy, FL USA) - See all my reviews
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This review is from: Principles of Form and Design (Paperback)
This book compiles Wucius Wong's earlier works "Principles of Two-Dimensional Design", "Principles of Two-Dimensional Form", and "Principles of Three-Dimensional Design". It's a good reference for design conventions (similarity, anomoly, gradation, radiation) with examples. Three-d section uses geometric constructions and doesn't use plastic examples. Strong 2-d resource. Less useful for 3-d.
27 of 27 people found the following review helpful:
4.0 out of 5 stars
Written long long ago... yet still up to date!,
By Seno Hadi Marjadi (New Zealand) - See all my reviews
This review is from: Principles of Form and Design (Paperback)
This book is actually a compilation of two old books from the same writer. As he stated in the intro - it covers essential principles of form and design in very basic, formal, scientific way. This may be a bit dry for some, and the illustrations are very different from popular design books. It's nothing arty but it does mention crucial points for designing.The content is not about mind-blowing inspiration, ongoing fashion/trend of design, or stupid sensational gimmick... it's just simple and pure - it describes principles of form! I read these books long ago and still I go back and see it again. I am a 3D/CGI animator now and I believe this book will be useful for either DTP and CGI users alike. What is Grid? Unit? Superunits? Grouping? They were old books in one now(bundled), but there's nothing seems outdated here!
15 of 16 people found the following review helpful:
4.0 out of 5 stars
Not attractive, but a useful reference for 2-D design,
By Joanna Daneman (Middletown, DE USA) - See all my reviews (TOP 10 REVIEWER) (VINE VOICE) (COMMUNITY FORUM 04) (HALL OF FAME REVIEWER) (REAL NAME)
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This review is from: Principles of Form and Design (Paperback)
This is a combination of two books by the author, covering the essential principles of form and design in a textbook style. It won't inspire the artist, but does provide technical information that can be useful, especially for computer graphics artists. The 3-D content of the book is less complete than the 2-D, and the pictures are primarily black and white. Visually and text-wise, this book is boring, but it may provide valuable technical information for those that are delving into the principles of design on computer. It's helpful for visalizing typical design usages like similarity, anomoly, gradation, radiation and rotation--with black and white shaded illustrations showing progression of design.
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Inside This Book
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First Sentence:
Many people would think of design as some kind of effort in beautifying the outward appearance of things. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
interlinking lines, active structural lines, means that the unit forms, serial planes, spontaneous texture, structural subdivisions, gradation design, gradation structure, centrifugal structure, centripetal structure, linked triangles, vertex contact, spatial cells, gradation pattern, enclosing planes, repetition structure, radiation structure, supporting sticks, spatial gradation, tactile texture, shape gradation, textured planes, inactive structure, triangular planes, illusory space Key Phrases - Capitalized Phrases (CAPs): (learn more)
Exercises Figures New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Many people would think of design as some kind of effort in beautifying the outward appearance of things. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
interlinking lines, active structural lines, means that the unit forms, serial planes, spontaneous texture, structural subdivisions, gradation design, gradation structure, centrifugal structure, centripetal structure, linked triangles, vertex contact, spatial cells, gradation pattern, enclosing planes, repetition structure, radiation structure, supporting sticks, spatial gradation, tactile texture, shape gradation, textured planes, inactive structure, triangular planes, illusory space Key Phrases - Capitalized Phrases (CAPs): (learn more)
Exercises Figures New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 2
books:
11
books
cite this book:
See all 11 books citing this book
- Principles of Two-Dimensional Design by Wucius Wong in Back Cover
- Principles of Color Design: Designing with Electronic Color by Wucius Wong in Back Cover
- Visual Grammar (Design Briefs) by Christian Leborg on 4 pages
- Macromedia Flash MX Developer's Guide by P. S. Woods on page 73
- Introducing Maya 6: 3D for Beginners by Dariush Derakhshani on page 25
- Introducing Maya 5: 3D for Beginners by Dariush Derakhshani on page 25
- Introducing Maya 7: 3D for Beginners by Dariush Derakhshani on page 27
See all 11 books citing this book
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