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1 of 1 people found the following review helpful:
4.0 out of 5 stars
A solid step for global markets,
This review is from: Principles of Global Marketing (Hardcover)
The book gives to the reader all basic information to start to think in Global Terms. All steps to face the new markets are presented in a objective view. Even if you work in a local company the book can make you think about threats which may come from abroad.
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Principles of Global Marketing by Warren J. Keegan (Hardcover - September 3, 1996)
Used & New from: $0.01
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