Principles of Internet Marketing: New Tools and Methods for Web Developers (Web Technologies) [Paperback]

Jason I. Miletsky (Author)

Book Description

Publication Date: February 2, 2009 | ISBN-10: 1423903196 | ISBN-13: 978-1423903192 | Edition: 1

PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

Product Details

• Paperback: 464 pages
• Publisher: Course Technology; 1 edition (February 2, 2009)
• Language: English
• ISBN-10: 1423903196
• ISBN-13: 978-1423903192
• Product Dimensions: 9.1 x 7.4 x 0.9 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #489,564 in Books (See Top 100 in Books)

More About the Author

CEO of PFS Marketwyse, an integrated marketing communications agency in the New York Metro area.

Author of eight books as well as Series Editor and developer of the Perspectives series.

Currently writing '101 Ways to Successfully Market Yourself' which should be on sale before the end of the year.

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars You don't need to be in school to learn from this book, February 12, 2009

By 

Mikey Bab (Delray Beach, FL) - See all my reviews

This review is from: Principles of Internet Marketing: New Tools and Methods for Web Developers (Web Technologies) (Paperback)

One of the things I always hated about college was that the textbooks were usually really boring (even more boring than the professors, if you can believe that). But there was one textbook that I learned a lot from: Planning, Developing, and Marketing Successful Web Sites (Web Warrior Series) This was one of the few books I didn't sell back to the bookstore after the semester was done, and continued to reference during the early years of my career in Web development.

When I saw that Miletsky was publishing another textbook, I pre-ordered it, even though I'm long out of school and still resent the high price tag that they make students pay (I'd take a star off of my review for that, but I doubt it's the authors fault). I've already gotten my copy and read through most of it - it's actually worth the cost, and every bit as good as the textbook I used in college. And definitely better considering how much the Web has changed since then.

This book picks up long after its predecessor leaves off, detailing Web 2.0 tools and how to use them to market Web sites, get more traffic and introduce your products to different audiences. Although it might spend a little too much time discussing demographic breakdowns, the author does a great job in teaching marketing to non-marketing people. It's totally up to date, well written, clear, and packs a lot of great information into one book.

Once again, I plan to keep this book with me at work as a resource. I would recommend anybody who works in Web development or marketing not to be afraid of buying this just because you're not in school anymore. It's a really interesting read, and definitely worth the money.