Quantity:

Buy New


	Amazon Prime Free Trial required. Sign up when you check out. Learn More

Buy Used

Used - Good See details

$73.52 & this item ships for FREE with Super Saver Shipping. Details

Fulfilled by Amazon

Sell Back Your Copy

For a $33.00 Gift Card

Learn more

More Buying Choices

Have one to sell? Sell yours here

Share your own customer images

Search inside this book

Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Principles of Internet Marketing: New Tools and Methods for Web Developers (Web Technologies) [Paperback]

Jason I. Miletsky (Author)

(1 customer review) |

List Price:	$131.95
Price:	$93.71 & this item ships for FREE with Super Saver Shipping. Details
Deal Price:
You Save:	$38.24 (29%)
	Special Offers Available
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.

Only 3 left in stock--order soon (more on the way).

Want it delivered Friday, May 18? Choose One-Day Shipping at checkout. Details

FREE Two-Day Shipping for students on millions of items. Learn more

Sell Back Your Copy for $33.00

Whether you bought it on Amazon or somewhere else, you can sell it back through our Book Trade-In Program at the current price of $33.00.

Used Price$55.00
Trade-in Price$33.00

Price after
Trade-in$22.00

› See more product promotions

Book Description

Publication Date: February 2, 2009 | ISBN-10: 1423903196 | ISBN-13: 978-1423903192 | Edition: 1

PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

Special Offers and Product Promotions

Buy $50 in qualifying physical textbooks, get $2 in Amazon MP3 Credit. Here's how (restrictions apply)

Frequently Bought Together

Customers Who Bought This Item Also Bought

Marketing Strategy
› O. C. Ferrell

3.6 out of 5 stars (8)

Paperback

$150.31
Search Engine Marketing
› Andreas Ramos

4.5 out of 5 stars (4)

Paperback

$12.92
Human Resources for the Non-HR Manager
› Carol T. Kulik

4.5 out of 5 stars (2)

Paperback

$41.87
The Entrepreneur's Guide to Business Law
› Constance E. Bagley

4.7 out of 5 stars (3)

Paperback

$70.87
Retailing Management
› Michael Levy

5.0 out of 5 stars (2)

Hardcover

$154.17
Marketing to the Social Web: How Digital …
› Larry Weber

4.2 out of 5 stars (38)

Hardcover

$18.21

Product Details

Paperback: 480 pages
Publisher: Course Technology; 1 edition (February 2, 2009)
Language: English
ISBN-10: 1423903196
ISBN-13: 978-1423903192
Product Dimensions: 9.2 x 7.4 x 0.9 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)
Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
Amazon Best Sellers Rank: #141,854 in Books (See Top 100 in Books)

Would you like to update product info or give feedback on images?

More About the Author

› Visit Amazon's Jason I. Miletsky Page

CEO of PFS Marketwyse, an integrated marketing communications agency in the New York Metro area.

Author of eight books as well as Series Editor and developer of the Perspectives series.

Currently writing '101 Ways to Successfully Market Yourself' which should be on sale before the end of the year.

Customer Reviews

5 star

4 star

3 star

2 star

1 star

1 review

5.0 out of 5 stars

Write a customer review

Most Helpful Customer Reviews

3 of 3 people found the following review helpful

You don't need to be in school to learn from this book February 12, 2009

By Mikey Bab

Format:Paperback

One of the things I always hated about college was that the textbooks were usually really boring (even more boring than the professors, if you can believe that). But there was one textbook that I learned a lot from: Planning, Developing, and Marketing Successful Web Sites (Web Warrior Series) This was one of the few books I didn't sell back to the bookstore after the semester was done, and continued to reference during the early years of my career in Web development.

When I saw that Miletsky was publishing another textbook, I pre-ordered it, even though I'm long out of school and still resent the high price tag that they make students pay (I'd take a star off of my review for that, but I doubt it's the authors fault). I've already gotten my copy and read through most of it - it's actually worth the cost, and every bit as good as the textbook I used in college. And definitely better considering how much the Web has changed since then.

This book picks up long after its predecessor leaves off, detailing Web 2.0 tools and how to use them to market Web sites, get more traffic and introduce your products to different audiences. Although it might spend a little too much time discussing demographic breakdowns, the author does a great job in teaching marketing to non-marketing people. It's totally up to date, well written, clear, and packs a lot of great information into one book.

Once again, I plan to keep this book with me at work as a resource. I would recommend anybody who works in Web development or marketing not to be afraid of buying this just because you're not in school anymore. It's a really interesting read, and definitely worth the money.

Comment |

Was this review helpful to you?

Yes

› See the customer review

Write a customer review

Front Cover | Table of Contents | First Pages | Index | Surprise Me!

Inside This Book (learn more)

Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!

What Other Items Do Customers Buy After Viewing This Item?

Marketing Strategy by O. C. Ferrell Paperback
3.6 out of 5 stars (8)

$150.31

Search Engine Marketing by Andreas Ramos Paperback
4.5 out of 5 stars (4)

$12.92

The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses) by Lorrie Thomas Paperback
4.7 out of 5 stars (32)

$12.60

› Explore similar items

Tags Customers Associate with This Product

(What's this?)

Click on a tag to find related items, discussions, and people.

web marketing(2)

internet marketing(1)

internet presence(1)

marketing(1)

online marketing(1)

Agree with these tags?

See all 6 tags...

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }

Customer Discussions

This product's forum

Discussion	Replies	Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight

Start a new discussion

Topic:

First post:

Receive e-mail when new posts are made

Prompts for sign-in

Guidelines

Active discussions in related forums

Discussion	Replies	Latest Post
Textbook Buyback forum do not use service	35	5 hours ago
Textbook Buyback forum Is it OK if I used it to nudge several people towards Death Valley with it?	2657	7 hours ago
Textbook Buyback forum payment	1	12 hours ago
Textbook forum Physics Text	5	15 hours ago
Textbook Buyback forum How to list book not on amazon	3	1 day ago
Textbook Buyback forum Trade in problem.....	0	1 day ago
Textbook forum Presidential Election Edition Civics Responsibilities and Citizenship 2002	1	2 days ago
Textbook Buyback forum Amount you give for trade-inss	15	4 days ago