Customer Reviews

Principles of Marketing, 10th Edition

5 star:		(2)
4 star:		(3)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

There is a lengthy discussion, over many chapters, of putting together a marketing strategy. Given space constraints, the issues are well treated. The treatment of pricing strategies may not be as in-depth as one in a text on finance or accounting. But there is enough detail here to be understandable and useful if your background is marketing.

Unsurprisingly, he gives a good discussion of marketing on a global scale.

Over all, Discussion is too lengthy but authors are good and their approach is reasonable as well. Authors approach situation to convince readers with appropriate theory and examples.

- Good book but it requires lot of patience to go through it.

A timely update of Kotler's long running and successful book.

There is a lengthy discussion, over many chapters, of putting together a marketing strategy. Given space constraints, the issues are well treated. The treatment of pricing strategies may not be as indepth as one in a text on finance or accounting. But there is enough detail here to be understandable and useful if your background is marketing.

Unsurprisingly, he gives a good discussion of marketing on a global scale. Increasingly cheaper communications costs, especially of course email and browsers, makes a global campaign affordable, even for mid range companies.

With the huge US corporate scandals of 2002 and ongoing (Adelphia, Enron, WorldCom...), Kotler provides topical advice on social responsibility of a corporation, and of the importance of marketing ethics.

I bought this to prepare for the CLEP test and it was perfect. It is a great choice is your school/goal does not require the newest version because it's quality is right up there with the newest.

Arrived in good condition. I think this book does an excellent job of explaining the principles and foundations of marketing.

The book was in good condition but it was not a hard cover book as the ad said.