Customer Reviews

Principles of Marketing, 12th Edition

5 star:		(15)
4 star:		(9)
3 star:		(6)
2 star:		(1)
1 star:		(2)

 

 

This is an outstanding book by the Marketing Guru, Philip Kotler and co-author Gary Armstrong. This work is densely packed with valuable insights, guidance, and marketing techniques. It offers enormous potential to receptive and motivated readers who are able to move from thought to action. This revised and updated edition includes the latest developments in the field of marketing including effectively using the latest electronic information communication technologies.

The book methodically, step-by-step discuss the various principles in marketing. The book carries pertinent information, but it is organized and written in such a way that is easily digestible. The authors buttressed their arguments and conclusions with some notes on successful marketing initiatives highlighting the specific approaches taken by the various organisations highlighted.

I would recommend it to anyone who is doing graduate or post-graduate work in marketing or marketing management or just wants some insight into how to effectively market goods or services.

I bought this book, well in advance of my Marketing Management class (when the 12th edition just came out, in 2007) while I was on deployment, in Dubai. If you ask me today, why I thought this book was the "gold standard" then, I probably could not tell you, but I know over the course of the deployment I studied this book, like it was a Bible, and then some. Fast forward to today, I just finished my Marketing Management class (2 months ago), and I still think this book is one of the most insightful and thought-provoking on Marketing that I have ever read.

In some ways I can understand why this book was not used in my beginning marketing class, it really leads you on a journey, which may (just may) be a bit too fast of a pace for some readers. But, it was perfect for my marketing management class. One poster above said it was good enough for Graduate / Post-Graduate work; and while I'm not quite there yet (still a senior in an undergrad program), I definitely will use this book as a reference.

If you want to learn marketing, gain broad insight about marketing, or learn how to be an effective marketing manager, this is the gold standard you should use.

James McCoy-Flowers

This book is well written and provides real world examples for every concept mentioned, which helps me understand everything a little better. Very up to date (as with most management books) and thorough, which helps me since I'm taking my marketing course online and I don't have a teacher face-to-face I can talk to. Great book!

Got it the day before I left for vacation. I had to jump through hoops sent it was sent and I had to sign for it. UPS can be a pain to deal with during the holidays. The book was hard cover. Wish I noticed that part during the deal. Other than that it came, I studied, passed the test, and I'm happy.

Affordable and Great Condition.

Thanks~

I was amazed that the condition of this used book was better than the original used one I had purchased at the schools bookstore. Really satisfied!!!!

I would recommend "Principles of Marketing, 12th ed. for first time viewers. Even for advanced learners to refresh thier course.

This book has an awesome collection from various marketing methods and in depth of understanding of situations marketing strategies. Author is renowned in the area of business in schools and practice. I am concerned about the future trusted community based marketing, the concepts remain same but the usage of marketing is totally dependent on how fast, accurately you are building a virtual marketplace is the key factor and can't be ignored. These days the concepts are already achieved among web 2.0 initiatives, but there are certain key attributes which are missing from those are trust based marketing, narrowed down to a community based marketing etc. One example of such kind of platform is collabotrade.com where an individual can build a perfect web based trusted community.

I received this book within a few days of ordering it. I am very pleased and will likey make purchases again in the future!

Received book promptly,in good condition as described by seller. Unfortunately, was the wrong author my mistake. Seller was notified and book returned end of week book was received.

Thanks!

This book is in good condition, and I received it in a timely manner. The book looked exactly the way it looked on the picture. I am satisfied with this product.