Customer Reviews

Principles of Marketing (13th Edition)

5 star:		(11)
4 star:		(7)
3 star:		(4)
2 star:		(1)
1 star:		(1)

 

 

I think it does a decent job on providing the basic information and is fairly easy to read. The test questions seriously need to be revamped. There really is no critical thinking, it is just regurgitation of what the book believes. To pass the tests, you NEED to either memorize the chapter word for word or buy all of the extra materials at [...] and take all of the extra practice tests and memorize them. I don't feel this was an accident and was done to induce more sales of add-on materials.

At 150$ I had expected the book will come with an E-Code for using E-book; but that's not the case. I have given only 3 Stars for this reason. In today's age spending 150$ just for a hardcopy is over-value.

This book was a great choice. I have a Principles of Marketing course at my company and this cover all the course requirements. I previously read this book but like 10 editions back and I found very new interesting information but the foundation is the same. Amazon responded very quick to my buy, I tried to get ot cheaper from other buyer at Amazon but some days later they responded that they did not have it.

This is a quality book and was a good deal since I got it used. If you need this book for a class it is pretty awesome as far as text books go.

While the book had more outlining and notes in it than I would have expected, I can't complain, the price and time it took to get me the book were just right.

W e n t g r e at , w o u l d b u y a g a i n f r o m t h e m.

This was the book I needed but when I received the book it was in just "okay" condition. I thought that it would have been better. Other than the actual condition, it was great!

This book does a good job of informing readers of standard marketing principles and how they relate to the marketplace. Pretty expensive however for what you are educated on.

I looked everywhere for this book before I found this edition. The only thing that I could find online was the international edition, so when I found this one I was thrilled. And on top of it, it was half the price of the school bookstore price.

Thanks so much!

This was my first time ordering from this company. They did a job well done they gave me a time between a certain date and my book arrived just as they said.