Customer Reviews

Principles of Marketing with CD (9th Edition)

5 star:		(5)
4 star:		(2)
3 star:		(0)
2 star:		(0)
1 star:		(1)

 

 

This book was the required text for an introductory marketing class I took. It is very detailed and thoroughly explains the basics in marketing techniques. It also incorporates the evolving world of marketing in the face of new technology and e-commerce. It relates the principles of marketing to real companies, such as Amazon.com, Coca-Cola, and Nabisco. It comes with a CD-ROM, but I didn't find it particularly helpful. It simply has some profiles and video footage of companies and the authors. This book also has its own website that provides free practice tests and study guides. If you are totally ignorant about marketing, this is the book for you.

This has to be the first book you read about marketing. A prolific chartered marketer and lecturer, Philip Kotler is one is the best known figures in the art and science of marketing. If you can't afford to attend one of his insightful seminars, this book is the second best thing. Together with Gary Armstrong, he has written this bible that every marketing student and teacher should read. Even if you are a seasoned practioner, reading this book can only let you gain more insight. In this latest (millennium) edition, colour photographs, numerous case studies, as well as an interactive CD-ROM with quizzes make this textbook an interesting and easy read. Furthermore, exercises and summaries at the end of each chapter actually make learning marketing concepts fun and enjoyable. Whether you are a beginner or a veteran of marketing, this is a great book not to be ignored.

This has to be the first book you read about marketing. A prolific chartered marketer and lecturer, Philip Kotler is one is the best known figures in the art and science of marketing. If you can't afford to attend one of his insightful seminars, this book is the second best thing. Together with Gary Armstrong, he has written this bible that every marketing student and teacher should read. Even if you are a seasoned practioner, reading this book can only let you gain more insight. In this latest (millennium) edition, colour photographs, numerous case studies, as well as an interactive CD-ROM with quizzes make this textbook an interesting and easy read. Furthermore, exercises and summaries at the end of each chapter actually make learning marketing concepts fun and enjoyable. Whether you are a beginner or a veteran of marketing, this is a great book not to be ignored.

Its a classic book in Marketing. Is the only one you need, because it covers from the beginning to the end of it. New books just get the same of the old ones..this one is one of the old ones...so..stay with it...and read it calmy

Todo estaba en perfectas condiciones tanto el libro como el CD y muy económico. Tardó en llegarme a casa un par de semanas más o menos, venía de EE.UU y el comerciante que me vendió el libro me envió un email para que contactara con ellos si había algún error o el pedido se demoraba más de lo previsto.

Como os cuento todo perfecto.

Saludos,
Lucía.

This book is a good read even if you don't have to. It contains interesting, up-to-date examples with popular "real" companies. Book makes it pretty easy to learn subject matter.

This book serves the purpose greatly, needless to say philip kotler is best author in Marketin

I purchased a book and recieved photo copies of the entire book. I paid for a hardcover book, not photo copies! Would not recommend to anyone!