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Principles of Marketing (14th Edition) Paperback – February 6, 2011


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Product Details

  • Paperback: 613 pages
  • Publisher: Prentice Hall; 14th edition (February 6, 2011)
  • Language: English
  • ISBN-10: 0132167123
  • ISBN-13: 978-0132167123
  • ASIN: B0072VFFIW
  • Product Dimensions: 11.3 x 8.8 x 1.3 inches
  • Shipping Weight: 3.4 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (45 customer reviews)
  • Amazon Best Sellers Rank: #2,449,503 in Books (See Top 100 in Books)

More About the Author

Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twelve foreign universities. He is the author of over 40 books and over one hundred articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management as one of the 50 best business books of all times.

Customer Reviews

This book is very informative and a very easy read.
D
I also recommend to anyone not taking a class, but want or need an understanding of how marketing works in today's business environment.
A. L. Taylor
I didn't think anything of it and just assumed that the report would go on file to prevent something like this.
Panda

Most Helpful Customer Reviews

10 of 12 people found the following review helpful By Amazon Customer on March 16, 2012
Format: Hardcover Verified Purchase
I specifically purchased this book NEW from Amazon directly as opposed to Marketplace dealer or used because I wanted to make sure the free access code to the books online supplements was included. The book arrived in record time, however it did NOT include the access code. After contacting Amazon's customer service, they are resending a new book with the access code. Make sure unless otherwise stated in the book description you receive the access code. It is an additional $50 through the publishing company if you buy a used book or new book without it.
As for the book, Easy to follow. Lay out is esthetically pleasing with good graphics, charts, etc. The online supplements (not to be confused with the online teaching forum) includes videos, case studies and a host of other tools to help retain the concepts and theories. If you are like me and learn best visually, the online supplements are very useful.
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1 of 1 people found the following review helpful By Panda on December 26, 2013
Format: Hardcover Verified Purchase
book was fine, used it once this semester for notecards for the final.

On the other hand I'm currently on the phone trying to get a $230 charge taken off my card because there was "binding damage" to the book. At the beginning of the semester i reported that there was highlighter markings, a missing page and damage to the cover as well as binding damage but never received any kind of notice about it. I didn't think anything of it and just assumed that the report would go on file to prevent something like this. I just got an email saying I was wrong. Thanks to Amazon's customer service department, I've put into motion some efforts to get this charge taken off my account, but we'll have to wait to see how that goes.

Just a fair warning to those who plan on renting: Do so with caution. Realize that you're just as likely to be ripped off for textbook rental from Amazon as you are from your university book store.
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1 of 1 people found the following review helpful By Sterniemom on December 17, 2012
Format: Hardcover Verified Purchase
Some of the case studies in the book are really interesting but half of what my professor wanted to talk about was not in the book. It was a bit hard to read also, but I am not a marketing or business major. Book was in good condition, no extra writing that I remember seeing.
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1 of 1 people found the following review helpful By A. L. Taylor on October 29, 2012
Format: Hardcover Verified Purchase
The semester isn't over yet, but I just have to say that I LOVE this book!!! It is a definite "keeper" that I will continue to use for reference. I also recommend to anyone not taking a class, but want or need an understanding of how marketing works in today's business environment.
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By Mico on September 9, 2014
Format: Hardcover Verified Purchase
Bought used book and it was in very good conditions! It arrived on time as well. As for the book content, it's a very basic approach to Marketing. It's very easy to read, it is filled with real life case examples, and it gives you a well-rounded idea of marketing concepts. If you've never had any contact with "Marketing" as a subject, this is a very good place to start.
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By Kyle S. on June 27, 2014
Format: Hardcover Verified Purchase
Good book, lots of real life examples about marketing which I enjoyed. I needed it for a class and learned a lot from this book.
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Format: Hardcover Verified Purchase
Punctual delivery, will rent again.
This book help me pass the class, if you add the marketing lab by pearson definitely will ace A in grade.
Good luck marketing student.
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Format: Hardcover Verified Purchase
This book, while informative about the topics I need to learn for class, is horrendously written and contains more product placement than content. The authors endlessly repeat companies' slogans, reference information using footnotes but without any clear indication of the source or where block quotes begin and end, and present material without even a hint of a critical eye. The same sentences appear over and over throughout the text. This is not just a case of copy, paste, update examples, make new $300 edition--there's plenty of copying and pasting going on *within* this overpriced textbook. It also goes rather overboard trying to spin marketing to sound more appealing. Only to marketers is all of business really just marketing...

These authors need a lesson in writing, questioning information, and properly sourcing material.
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