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Principles of Marketing (13th Edition) Hardcover – January 7, 2009

ISBN-13: 978-0136079415 ISBN-10: 0136079415 Edition: 13th

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Product Details

  • Hardcover: 744 pages
  • Publisher: Prentice Hall; 13 edition (January 7, 2009)
  • Language: English
  • ISBN-10: 0136079415
  • ISBN-13: 978-0136079415
  • Product Dimensions: 1.2 x 8.4 x 10.7 inches
  • Shipping Weight: 3.9 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (40 customer reviews)
  • Amazon Best Sellers Rank: #12,318 in Books (See Top 100 in Books)

More About the Author

Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twelve foreign universities. He is the author of over 40 books and over one hundred articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management as one of the 50 best business books of all times.

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Customer Reviews

I would say this is "must have" kind of book if you want to make career in marketing.
S. Patil
It was so much cheaper to get this edition of the book, which is very similar to the newest edition.
Ali Hoyt
I purchased this book to use as a reference text while studying for my Marketing exams.
jp

Most Helpful Customer Reviews

15 of 17 people found the following review helpful By Kerryh on July 23, 2010
Format: Hardcover Verified Purchase
I think it does a decent job on providing the basic information and is fairly easy to read. The test questions seriously need to be revamped. There really is no critical thinking, it is just regurgitation of what the book believes. To pass the tests, you NEED to either memorize the chapter word for word or buy all of the extra materials at [...] and take all of the extra practice tests and memorize them. I don't feel this was an accident and was done to induce more sales of add-on materials.
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5 of 6 people found the following review helpful By Cesar on February 27, 2011
Format: Hardcover Verified Purchase
This book was a great choice. I have a Principles of Marketing course at my company and this cover all the course requirements. I previously read this book but like 10 editions back and I found very new interesting information but the foundation is the same. Amazon responded very quick to my buy, I tried to get ot cheaper from other buyer at Amazon but some days later they responded that they did not have it.
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By Rosa Evans on June 18, 2014
Format: Hardcover Verified Purchase
I needed this book as a class requirement for a BA in business administration. I completed the course with an A.
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By Alyssa T. T. on May 9, 2014
Format: Hardcover
This 13th edition of Kotler's Principles of Marketing has been our reference throughout our whole course in Marketing Management, I believe this book is made for students at college levels because of how simple the explanations are and it's absolutely affordable for students. I'm also recommending it to all commerce students. It's a great purchase and a well written edition.
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By Ali Hoyt on December 18, 2013
Format: Hardcover Verified Purchase
For an older book, this book was in great quality. It was so much cheaper to get this edition of the book, which is very similar to the newest edition. The main differences between the older and newer versions are the case studies. The newer book has the accurate modern case studies, which can make it hard to do the case studies with the older book, but it is still possible to make do with the older one.
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By Carril on October 31, 2013
Format: Hardcover Verified Purchase
The 15th Edition of Principles of Marketing was a mandatory text for a Marketing class of mine. However, i could not afford to purchase that one and opted to settle for the 13th ed. in used condition. After receiving this and examining the quality and even comparing it to the 15th ed that some of my friends had, I disn't feel as though I settled for it, if anything I got an amazing deal. The content in the book is extremely similar to that of the 15th ed. I've notices very few differences, which may deal with the pictures or examples they used. Also, i bought this book in hard cover compared to my friends who bought it in soft cover. I would recommend this to anyone interested in Marketing, not only because the price is great, but also because the explanations and examples given in the text are easy to relate to, and therefore make learning about Marketing very simple.
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By jinaj on October 17, 2013
Format: Hardcover Verified Purchase
Purchased this book for my son to assist him with his college studies. He said this book helped him a great deal. Good to know you can find books that will help with the subject matter at hand.
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Format: Hardcover Verified Purchase
Right on top of the subject matter and covered all the essential topics I was hoping for . Thank you
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