- Hardcover: 744 pages
- Publisher: Prentice Hall; 13 edition (January 7, 2009)
- Language: English
- ISBN-10: 0136079415
- ISBN-13: 978-0136079415
- Product Dimensions: 8.8 x 1.2 x 11.2 inches
- Shipping Weight: 3.9 pounds
- Average Customer Review: 4.1 out of 5 stars See all reviews (42 customer reviews)
- Amazon Best Sellers Rank: #185,401 in Books (See Top 100 in Books)
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Principles of Marketing (13th Edition) 13th Edition
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I needed this book as a class requirement for a BA in business administration. I completed the course with an A.Published 20 months ago by Rosa Evans
Purchased this book for my son to assist him with his college studies. He said this book helped him a great deal. Read morePublished on October 17, 2013 by jinaj
Right on top of the subject matter and covered all the essential topics I was hoping for . Thank youPublished on August 23, 2013 by Anderson Mapisan
Its what I was expecting and is working correctly. I am really satisfied with new acquisition and I will recommend it for others.Published on May 10, 2013 by Vanharem Dolores Azevedo