Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making
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2 of 2 people found the following review helpful:
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Marketing is Changing - This Helps You Keep Up!,
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This review is from: Principles of Marketing Engineering (Hardcover)
Marketing has traditionally been viewed as an intuitive art; today, it is increasingly viewed as an analytical science that addresses a more realistic level of complexity. Software tools and cases allow users to focus on use of the new tools available. Readers also learn the right data to collect to make better marketing plans and decisions. Materials covered include 'Valuing Customers,' 'Segmentation and Targeting,' 'Positioning Analysis,' and 'The Marketing Mix.' Given the increasing data availability about individual consumers and processing software, marketers need expertise in these new skills.
0 of 3 people found the following review helpful:
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Great Deal. Exactly what I asked for, and what was advertised.,
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This review is from: Principles of Marketing Engineering (Hardcover)
No problem whatsoever. Great product at great price. Looks perfect. I did not think the book would actually be new, but oh well i was getting a good price and lo and behold the books pages were nice and crisp and untouched.
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