Principles of Marketing: Instructor's Manual w/ Video Guide [Paperback]

PHILIP KOTLER (Editor), GARY ARMSTRONG (Editor), Philip Kotler (Author)

Book Description

Publication Date: 2006

Marketing Text

Product Details

• Paperback: 651 pages
• Publisher: Pearson/Prentice-Hall; 11th Ed., edition (2006)
• Language: English
• ISBN-10: 8120328256
• ISBN-13: 978-8120328259
• Product Dimensions: 10.9 x 8.4 x 1.5 inches
• Shipping Weight: 3.4 pounds
• Average Customer Review: 2.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,512,625 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

3.0 out of 5 stars Eastern Economy Edition, November 14, 2008

By 

Michael Dohan (Seattle, WA United States) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

Note that this is the Eastern Economy Edition. Note the little logo in the top right of the cover. I didn't notice it. I have no idea what the differences are between the EEE and the normal edition. Since I am not using the book for a class it probably won't make much of a difference. Just be aware.

1 of 3 people found the following review helpful:

2.0 out of 5 stars C Avergae, May 21, 2008

By 

BT (Los Angeles, CA) - See all my reviews

This review is from: Principles of Marketing: Instructor's Manual w/ Video Guide (Paperback)

It's okay - a little clunky to use - for a cheapy crmip kit as long as the price is low then OK.

0 of 2 people found the following review helpful:

2.0 out of 5 stars Principles Of Marketing, February 17, 2009

By 

Johnny Tsunami (Connecticut, USA) - See all my reviews

I got the correct book, which is good. The description for the book was very misleading. The seller had listed the book as new and "barely used" when the book was not new at all. The book may have been barely used, but the seller clearly did not do a very good job of maintaining the book. The condition of the book was good, but clearly not new. There are scratches all over the front and back cover. The corners of the book are all slightly bent. The overall book condition was nothing like the description given. This seller is not very honest with his book descriptions. The books you buy may be new or old. I emailed this seller and he has not responded so far. It has been a week, and there has been no response whatsoever. Bad book seller.