Buy Used

Used - Acceptable See details

$3.84 & eligible for FREE Super Saver Shipping on orders over $25. Details

Have one to sell? Sell yours here

Publisher: learn how customers can search inside this book.

Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Principles of Marketing [Hardcover]

Philip Kotler (Author), Gary Armstrong (Author)

Available from these sellers.

There is a newer edition of this item:

Principles of Marketing (Principles of Marketing) 4.3 out of 5 stars (14)

Out of Print--Limited Availability

Customers Who Viewed This Item Also Viewed

Principles of Marketing (Principles of Marketing) by Philip Kotler
4.3 out of 5 stars (14)
Marketing: An Introduction (9th Edition) by Gary Armstrong
3.4 out of 5 stars (39)

$132.15
Principles of Marketing, 10th Edition by Philip Kotler
4.4 out of 5 stars (5)
Principles of Marketing with CD (9th Edition) by Philip Kotler
4.2 out of 5 stars (8)
Principles of Marketing (14th Edition) by Philip Kotler
3.8 out of 5 stars (5)

$166.99
Principles of Marketing, 12th Edition by Philip Kotler
4.0 out of 5 stars (33)

Product Details

Hardcover: 785 pages
Publisher: Prentice Hall; 9th edition (September 2001)
Language: English
ISBN-10: 0130263125
ISBN-13: 978-0130263124
Product Dimensions: 10.9 x 8.6 x 1.6 inches
Shipping Weight: 4.2 pounds
Amazon Best Sellers Rank: #1,288,190 in Books (See Top 100 in Books)

Would you like to update product info or give feedback on images?

More About the Author

› Visit Amazon's Philip Kotler Page

Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twelve foreign universities. He is the author of over 40 books and over one hundred articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management as one of the 50 best business books of all times.

Customer Reviews

There are no customer reviews yet.

Create your own review

Video reviews

Amazon now allows customers to upload product video reviews. Use a webcam or video camera to record and upload reviews to Amazon.

What Other Items Do Customers Buy After Viewing This Item?

Principles of Marketing (Principles of Marketing) by Philip Kotler Hardcover
4.3 out of 5 stars (14)

Marketing: An Introduction (9th Edition) by Gary Armstrong Paperback
3.4 out of 5 stars (39)

$132.15

Principles of Marketing, 10th Edition by Philip Kotler Hardcover
4.4 out of 5 stars (5)

Principles of Marketing with CD (9th Edition) by Philip Kotler Hardcover
4.2 out of 5 stars (8)

› Explore similar items

Suggested Tags from Similar Products

(What's this?)

Be the first one to add a relevant tag (keyword that's strongly related to this product).

marketing(33)

textbook(18)

marketing management(6)

principles of marketing(6)

kotler(4)

economics(3)

deremiah book club(2)

innovation(2)

joe guse(2)

gary armstrong(2)

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }