Customer Reviews

Principles of Marketing (Principles of Marketing)

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4 star:		(2)
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1 star:		(2)

 

 

I have used Principles of Marketing by Philip Kotler in my university days of the 1980s when I was learning the basics of marketing. It is gratifying to note that my favourite marketing reference book has been kept up to date. The latest international edition, the 11th edition (2005) is really the top quality book that one would expert of Kotler and his colleague.

"Principles of Marketing" is an excellent textbook on the current marketing trends. It is an enjoyable and practical book. After reading the book, one will really understand that marketing is all about understanding the customer needs and finding solutions that delight the customer. The reader will come to appreciate that marketing is a philosophy of doing business for those organisations that are going to thrive in the current highly competitive global markets.

This delightful book should be very useful for both newcomers to marketing and for those like me who studied marketing years ago and are at the risk of being left behind by the current marketing trends that exploit the vast opportunities presented by the internet.

Principles of Marketing by Philip Kotler continues to be an excellent marketing reference. The 11th edition (2005) is an impressive example of good organization and instructional thoughtfulness. Principles of Marketing is an excellent, enjoyable, and practical book that sheds light on what marketing really means in the US and Global environments.
Reviewed by: Adam Platts, Northridge

Highly recommended for those who are new to Marketing.
There are so many examples which help to understand the theories much more easier.

It's a text book...what can I say. I bought for my Marketing Class in college because I needed it. The only thing I loved about getting it on amazon was the price!

This is not the newest edition of this book, but it is the one that my sister is currently using for her coursework. The book arrived very promptly and in brand new condition. I highly recommend this seller.

Not exactly a page turner, but it definitely provides a solid foundation to build upon. Highly recommended.

Looks brand new, no marks and dog ears. Wow!! for a used book. It was a great decision to buy from Goodwill books.

My book was excellent, arrived in perfect condition, and in less time then expected. Strongly recommend this agent to anyone.

This book extensively covers marketing concepts, principles and practices and presents real-life case examples and applications of successes and failures in the marketplace (and why). Learn marketing terms, concepts, and applications from this college textbook. The book layout helps with what could otherwise be a tedious read. Text and images show why some products have greater customer appeal and success than others. Each chapter provides an overview of key points and application scenarios. This might best be read with a study group. Excellent text - highly recommended.

This book was very enlightening and made the class become more in touch with the everyday items we use. However the wording or chapters are very detailed making for a long read.