This brand-new principles of microeconomics text is the most exciting new entry in years. Written by two well-known and well-respected economists, Bob Frank and Ben Bernanke, the text seeks to teach introductory students the core economic concepts-the essence of economics-without overwhelming them with details. Principles of Microeconomics presents the material in an intuitive way that avoids excessive math. The authors introduce a well-articulated short list of core principles, reinforce them by illustrating and applying each principle in several contexts, and then ask students to work exercises to see what they've learned. The text seeks to create "Economic Naturalists"; that is, after reading the text, students will ask (and answer) questions about their economic environment. For example, students will see Braille dots on drive-up ATMs and ask why they're there. Peppered with such thought-provoking examples, Frank and Bernanke not only engage students, but teach them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation. lation.
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Book Description
Editorial Reviews
About the Author
Robert H. Frank received his B.S. in mathematics from Georgia Tech in 1966, then taught math and science for two years as a Peace Corps Volunteer in rural Nepal. He received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. During leaves of absence from Cornell, he served as chief economist for the Civil Aeronautics Board from 1978 to 1980 and was a Fellow at the Center for Advanced Study in the Behavioral Sciences in 1992-93. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behavior. His books on these themes include Choosing the Right Pond: Human Behavior and the Quest for Status (Oxford University Press, 1985) and Passions Within Reason: The Strategic Role of the Emotions (W.W. Norton, 1988). He and Philip Cook are co-authors of The Winner-Take-All Society (The Free Press, 1995) , which received a Critic’s Choice Award and appeared on both the New York Times Notable Books list and Business Week Ten Best list for 1995. His most recent general interest publication is Luxury Fever (The Free Press, 1999). Professor Frank’s books have been translated into eight languages. He has been awarded an Andrew W. Mellon Professorship (1987 – 1990), a Kenan Enterprise Award (1993), and a Merrill Scholars Program Outstanding Educator Citation (1991).
Professor Bernanke received his B.A. in Economics from Harvard University in 1975 and his Ph.D. in economics from MIT in 1979. He taught at the Stanford Graduate School of Business from 1979 to 1985 and moved to Princeton University in 1985, where he was named the Howard Harrison and Gabrielle Snyder Beck Professor of Economics and Public Affairs, where he served as Chairman of the Economics Department. He is a fellow of the American Academy of Arts and Sciences and the Econometrics Society. He was named a member of the Board of Governors of the Federal Reserve in 2002 and became the chairman of the President's council of Economic Advisers in 2005. In 2006 Ben Bernanke was selected to be the Chairman of the Federal Reserve Board. Professor Bernanke's intermediate textbook, with Andrew Abel, Macroeconomics, Fifth Edition (Addison-Wesley, 2004) is a best seller in its field. He has authored more than 50 scholarly publications in macroeconomics, macroeconomic history, and finance. He has done significant research on the causes of the Great Depression, the role of financial markets and institutions in the business cycle, and measuring the effects of monetary policy on the economy. His two most recent books, both published by Princeton University Press, include Inflation Targeting: Lessons from the International Experience (with coauthors) and Essays on the Great Depression. He has served as editor of the American Economic Review and was the founding editor of the International Journal of Central Banking. Professor Bernanke has taught principles of economics at both Stanford and Princeton. --This text refers to an alternate Paperback edition.
Professor Bernanke received his B.A. in Economics from Harvard University in 1975 and his Ph.D. in economics from MIT in 1979. He taught at the Stanford Graduate School of Business from 1979 to 1985 and moved to Princeton University in 1985, where he was named the Howard Harrison and Gabrielle Snyder Beck Professor of Economics and Public Affairs, where he served as Chairman of the Economics Department. He is a fellow of the American Academy of Arts and Sciences and the Econometrics Society. He was named a member of the Board of Governors of the Federal Reserve in 2002 and became the chairman of the President's council of Economic Advisers in 2005. In 2006 Ben Bernanke was selected to be the Chairman of the Federal Reserve Board. Professor Bernanke's intermediate textbook, with Andrew Abel, Macroeconomics, Fifth Edition (Addison-Wesley, 2004) is a best seller in its field. He has authored more than 50 scholarly publications in macroeconomics, macroeconomic history, and finance. He has done significant research on the causes of the Great Depression, the role of financial markets and institutions in the business cycle, and measuring the effects of monetary policy on the economy. His two most recent books, both published by Princeton University Press, include Inflation Targeting: Lessons from the International Experience (with coauthors) and Essays on the Great Depression. He has served as editor of the American Economic Review and was the founding editor of the International Journal of Central Banking. Professor Bernanke has taught principles of economics at both Stanford and Princeton. --This text refers to an alternate Paperback edition.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
3.0 out of 5 stars
Decent Book,
Amazon Verified Purchase(What's this?)
This review is from: Principles of Microeconomics (Paperback)
The book tends to be a little redundant, and occasionally confusing, but it's a great tool if you have the right teacher.
6 of 9 people found the following review helpful:
5.0 out of 5 stars
Microeconomics is Fun Again,
By A Bob Frank enthusiast "Lea" (Ithaca, NY USA) - See all my reviews
This review is from: Principles of Microeconomics (Paperback)
This book is great! Would give it a 100 stars if they had it. It breaks down all these economic concepts that you are having trouble with into simple, basic ideas that you can relate to. It uses clear, everyday examples and discusses everything in such a conversational sense, you won't even remember you are doing MicroEcon. So this may come across to some as the book being written for high schoolers ( I personally didn't feel that way and I am an MBA), but isn't the whole objective to understand the material in the most basic sense, so you can remember and apply it?
I read every chapter and skipped none. I was privileged to be a student of Bob Frank and all I can say is, What an extraordinary talent! I am glad that I didn't place out of his class because I considered doing that in the beginning. I cried on the last day of class. I would HIGHLY recommend this book to anyone at any level taking an introductory Microecon class.
2 of 3 people found the following review helpful:
3.0 out of 5 stars
Its okay,
By
Amazon Verified Purchase(What's this?)
This review is from: Principles of Microeconomics (Paperback)
I'm currently using this book for my Micro class. I'm not fond of the way that it is set up. To explain things it uses more examples than definitions. How can I possibly know what c is if I don't know a and b first? However if cat is a and dog is b...I magically should know that c is mammal??? congrats on me needing this book
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Inside This Book
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First Sentence:
As you begin the study of economics, perhaps the most important thing to realize is that economics is not a collection of settled facts, to be copied down and memorized. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
possible economic surplus, price submarket, total economic surplus, billing equation, economic naturalist, additional economic surplus, hurdle method, perfect hurdle, lower shaded triangle, total village income, cream budget, decision pitfalls, whose reservation price, positional arms races, unionized market, upper shaded triangle, positional externality, fifth launch, market equilibrium quantity, socially optimal quantity, low reservation prices, monthly fixed fee, ultimatum bargaining game, employer surplus, marginal utility per dollar Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, New York City, Sludge Oil, Adam Smith, Fort Lauderdale, Northwest Lumber, Masterpiece Theater, Los Angeles, American American, Magic Cards, Warner Brothers, Secret Service, World War, Bill Gates, Chrysler Chrysler, New Jersey, Tony Bennett, American's Choice Leave, Middle East, Nintendo Playstation Annual, Student Reservation, United's Choice Leave, Alfred Marshall, Dependent Children, Harvard University Press New!
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Front Cover | Table of Contents | First Pages | Index | Surprise Me!
As you begin the study of economics, perhaps the most important thing to realize is that economics is not a collection of settled facts, to be copied down and memorized. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
possible economic surplus, price submarket, total economic surplus, billing equation, economic naturalist, additional economic surplus, hurdle method, perfect hurdle, lower shaded triangle, total village income, cream budget, decision pitfalls, whose reservation price, positional arms races, unionized market, upper shaded triangle, positional externality, fifth launch, market equilibrium quantity, socially optimal quantity, low reservation prices, monthly fixed fee, ultimatum bargaining game, employer surplus, marginal utility per dollar Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, New York City, Sludge Oil, Adam Smith, Fort Lauderdale, Northwest Lumber, Masterpiece Theater, Los Angeles, American American, Magic Cards, Warner Brothers, Secret Service, World War, Bill Gates, Chrysler Chrysler, New Jersey, Tony Bennett, American's Choice Leave, Middle East, Nintendo Playstation Annual, Student Reservation, United's Choice Leave, Alfred Marshall, Dependent Children, Harvard University Press New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
This book cites 17
books:
See all 17 books this book cites
3
books
cite this book:
- The Wealth of Nations (Bantam Classics) by Adam Smith on page 49, page 60, and page 193
- A Theory of Justice by John Rawls on page 338
- Microeconomics and Behavior by Robert H Frank in Front Matter
- Inflation Targeting: Lessons from the International Experience by Ben S. Bernanke in Front Matter
- State and Local Public Finance (with InfoTrac) by Ronald (Ronald Fisher) Fisher on page 95
See all 17 books this book cites
- Environmental Economics for Non-Economists: Techniques and Policies for Sustainable Development (2nd Edition) by John Asafu Adjaye on page 61
- Innovative East Asia: The Future of Growth (World Bank Publication) by Shahid Yusuf in Back Matter
- Work Behavior of the World's Poor: Theory, Evidence, and Policy by Mohammed Sharif on page 167
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