Customer Reviews

Principles and Practice of Sport Management

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I am a junior at the University of Massachusetts, and I had the opportunity to read and study this book for my Sports Management class this past spring. It was a great experience and served as a great foundation for my education in the sport management field. The book touched upon every aspect in which a sport management professional in one capacity or another may be inclined to deal with. Principles and Practices of Sport Management by Lisa Pike Masteralexis was easy to read and comprehend. At the same time, the book was informative and challenges the reader to constantly keep an open mind to the different areas of sport management. Marketing, promotions, facility management, legal issues, historical facts and event management are just some of the topics one will read about in this highly recommended guide to successfull sports management.

This book is very informative on a number of sport management topics. It is a little dated concerning some of the more recent issues in athletics but gets the point across.