Principles of Pricing: An Analytical Approach and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $54.99
  • Save: $7.32 (13%)
Only 13 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Principles of Pricing: An... has been added to your Cart
+ $3.99 shipping
Used: Like New | Details
Sold by LABYRINTH BOOKS
Condition: :
Comment: (*** : ***) (~~~ : ~~~)
Sell yours for a Gift Card
We'll buy it for $19.61
Learn More
Trade in now
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Principles of Pricing: An Analytical Approach Hardcover – March 5, 2012


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$47.67
$47.67 $39.34

Notable New Titles in Business & Money
Browse a selection of featured new business & money titles.
$47.67 FREE Shipping. Only 13 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.


Frequently Bought Together

Principles of Pricing: An Analytical Approach + Pricing: Segmentation and Analytics (Marketing Strategy Collection) + Segmentation, Revenue Management and Pricing Analytics
Price for all three: $128.92

Buy the selected items together
NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 262 pages
  • Publisher: Cambridge University Press; 1 edition (March 5, 2012)
  • Language: English
  • ISBN-10: 1107010659
  • ISBN-13: 978-1107010659
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #605,079 in Books (See Top 100 in Books)

Editorial Reviews

Review

'Pricing books are divided into two types. Economics texts cover pricing theoretically but rarely help the reader understand how to apply the concepts. Marketing pricing books explain 'how to do it' but rarely link the theoretical concepts to actual pricing decisions, often leading to incorrect pricing recommendations. The beauty of Vohra and Krishnamurthi's book is that it succinctly but accurately combines both pricing theory and practice. The reader is left with an understanding of both how to price in practice and why. This book is a must for every pricing course and every practitioner who wants to improve his or her pricing.' Robert C. Blattberg, Carnegie Mellon University

'Setting the right price is crucial to business performance. Vohra and Krishnamurthi have managed to write the most sophisticated book on pricing.' Philip Kotler, Northwestern University

'An insightful guide to pricing that is deeply rooted in economic theory. Vohra and Krishnamurthi are experts at both pricing and teaching.' Jon Levin, Stanford University

'With the advent of the Internet, auctions have become a very important aspect of pricing strategy. That's why I enjoyed reading the excellent chapter on auctions in this impressive book.' Subrata K. Sen, Yale School of Management

Book Description

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior, and firm image. This book provides an analytic basis for making pricing decisions.

Customer Reviews

5.0 out of 5 stars
5 star
1
4 star
0
3 star
0
2 star
0
1 star
0
See the customer review
Share your thoughts with other customers

Most Helpful Customer Reviews

Format: Hardcover Verified Purchase
A unique collaboration of an economist and a marketing expert on the principles of pricing. It has a great blend of rigorous theory and applied methods.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

More About the Author

Discover books, learn about writers, read author blogs, and more.

What Other Items Do Customers Buy After Viewing This Item?

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Principles of Pricing: An Analytical Approach
This item: Principles of Pricing: An Analytical Approach
Price: $54.99 $47.67
Ships from and sold by Amazon.com