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Principles and Types of Public Speaking (16th Edition) Hardcover – October 6, 2006

2 customer reviews
ISBN-13: 978-0205456215 ISBN-10: 0205456219 Edition: 16th

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Editorial Reviews

From the Back Cover

Principles and Types of Public Speaking , 16th Edition

Raymie E. McKerrow , University of Maine

Bruce E. Gronbeck , University of Iowa

 

With a commitment to cultural sensitivity and scholarship in the discipline, Principles and Types of Public Speaking combines a focus on contemporary research with practical skills and advice on how to communicate in public settings.

 

The text focuses on culture and community building, with a goal of helping students understand how they can adapt to cultural differences and what role communication plays in creating social cohesion, whether in informational, persuasive, ceremonial, or business-oriented settings. By focusing on both speechmaking in society and student presentations in the classroom, this text helps students to see the relationship between what they are learning and how they can use this knowledge outside of the classroom.

New in the Sixteenth Edition

  • A new discussion on speaking in a mediated society is included, focusing in particular on the use of technology as an asset in presentations.
  • Thoroughly updated research is presented throughout the text and includes topics such as VALS and PRIZM.
  • Continued emphasis on speaking in a diverse society is found throughout this new edition.
  • A new chapter on critical listening provides a solid focus on this key skill.
  • A restructured chapter on persuasion makes this critical topic clearer for students. 

 

 

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Product Details

  • Hardcover: 464 pages
  • Publisher: Pearson; 16 edition (October 6, 2006)
  • Language: English
  • ISBN-10: 0205456219
  • ISBN-13: 978-0205456215
  • Product Dimensions: 7.9 x 0.9 x 9.3 inches
  • Shipping Weight: 2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #288,179 in Books (See Top 100 in Books)

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By Striker2013 on March 3, 2015
Format: Hardcover Verified Purchase
Needed it for school, good price.
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1 of 3 people found the following review helpful By PH Bible Student on May 21, 2010
Format: Hardcover Verified Purchase
I am on chapter seven currently (there are sixteen chapters in all). I am surprised at how good the text is so far in terms of helping people prepare a speech. I am also disappointed by its self-promoting "Note to Students and Teachers," in which it pretty much claims to be the best textbook on public speaking ever published. Moreover, I am offended by the authors' obvious bias against moderate-to-conservative political issues. They praise the likes of Jesse Jackson, Obama, and Louis Farrakhan and just about every leftist cause imaginable, while of course ignoring or maligning moderate or conservative persons and causes. Given the text's self-described emphasis on "ethical speaking," I feel betrayed by their obvious bias. They should stick to teaching public speaking, and stop trying to insinuate leftist propaganda into the text.
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Principles and Types of Public Speaking (16th Edition)
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