Printing in a Digital World [Paperback]

David Bergsland (Author)

Book Description

Publication Date: August 22, 1996 | ISBN-10: 0827372809 | ISBN-13: 978-0827372801 | Edition: 1

From basic theory to the latest industry developments, topics such as; design, typography, color, production, digital technology, customer relations, industry ethics, careers, and pricing, are discussed in an entertaining, and thought provoking manner. Exercises and projects guide the student through the complexities of the field and reinforce concepts explained in this book.

Editorial Reviews

About the Author

David Bergsland is the owner of Bergsland Design, a graphic design and Macintosh software consulting firm through which he develops online instruction in digital publishing for his private school, Pneumatika Online School. A successful author who is frequently invited to speak to local and regional professional groups, David is currently Head Instructor of Commercial Printing and a curriculum designer at the Albuquerque Technical Vocational Institute in New Mexico where he has been instrumental in bringing TVI's Commercial Printing program into the "Digital Age".

Product Details

• Paperback: 512 pages
• Publisher: Thomson Delmar Learning; 1 edition (August 22, 1996)
• Language: English
• ISBN-10: 0827372809
• ISBN-13: 978-0827372801
• Product Dimensions: 9.4 x 7.5 x 1 inches
• Shipping Weight: 2.2 pounds (View shipping rates and policies)
• Average Customer Review: 3.5 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #3,291,039 in Books (See Top 100 in Books)

More About the Author

Born in New York, raised in Stillwater, Minnesota, enlisted in the Air Force (1963) became B&W photographer, was graduated with a BFA in Printmaking from the University of Minnesota in 1971, worked as a graphic designer from 1967, an art director from 1983, a printing instructor from 1991, a font designer from 1994, and an author from 1995. Wrote several textbooks on digital publishing, graphic design, and typography. Has written a couple Christian political thrillers. Is now writing scripture teachings. His current best seller is "Practical Font Design".
It's been a real joy to be working on my own. I can finally express my convictions, responsible only to you, my readers, and my God.

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars The perfect reference for the publishing world., July 21, 1998

By A Customer

This review is from: Printing in a Digital World (Paperback)

Printing in a Digital World is a goldmine for anyone involved in the world of printing. Chapters covering design, history, fonts, graphics, software and the mechanics of printing offer guidance to all who must produce a printed piece, regardless of their experience level. Each section of the book is liberally illustrated, giving visual detail to the text. All aspects of production are covered in great depth (and with a humorous edge!) including the new areas of web design and pdf workflow. The stepped illustrations showing how to "adjust" a poor scan and the presentation of a photograph printed with different line screens were particularly enlightening to me. I would highly recommend this book to everyone who must produce a project for print or web.

2 of 2 people found the following review helpful:

4.0 out of 5 stars A heavily illustrated introduction!, May 14, 1999

By A Customer

This review is from: Printing in a Digital World (Paperback)

An introductory textbook covering the entire contemporary printing process, with an emphasis on electronic prepress operations. Projects and exercises are included in each chapter. The author uses a large number of illustrations, making the introduction of new information more understandable for those new to the field.

3.0 out of 5 stars Good overview, but..., May 21, 2009

By 

R. Sanders (Athens GA) - See all my reviews
(REAL NAME)   

This review is from: Printing in a Digital World (Paperback)

This text provides a good overview to graphic communications, desktop publishing, and imaging. Now it is a bit dated, but interesting for its historical content. The author seems a bit smug with some of his writing style. The review questions could have been better. There were a number of typos, which detracted from the book.