Qty:1
  • List Price: $32.00
  • Save: $3.85 (12%)
FREE Shipping on orders over $35.
Only 5 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
FREE Shipping on orders over $35.
Used: Very Good | Details
Sold by 2ndavebooks
Condition: Used: Very Good
Comment: Clean, crisp copy with slight crease to corner of back cover. Else as new. Slight shelf wear. Remainder mark / stamp.
Access codes and supplements are not guaranteed with used items.
Add to Cart
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Prints and Visual Communication Paperback – July 15, 1969

ISBN-13: 978-0262590020 ISBN-10: 0262590026 Edition: n Third printing

Buy New
Price: $28.15
15 New from $18.77 30 Used from $6.75
Amazon Price New from Used from
Paperback
"Please retry"
$28.15
$18.77 $6.75
Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Frequently Bought Together

Prints and Visual Communication + Prints and Printmaking: An Introduction to the History and Techniques
Price for both: $65.15

Buy the selected items together

NO_CONTENT_IN_FEATURE

Save up to 90% on Textbooks
Rent textbooks, buy textbooks, or get up to 80% back when you sell us your books. Shop Now

Product Details

  • Paperback: 216 pages
  • Publisher: The MIT Press; n Third printing edition (July 15, 1969)
  • Language: English
  • ISBN-10: 0262590026
  • ISBN-13: 978-0262590020
  • Product Dimensions: 5.9 x 9.1 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #190,977 in Books (See Top 100 in Books)

Editorial Reviews

Review

"This is the first book that unequivocally declares and historically supports the dignity, the force, and the validity of the printed picture as a basic form of communication in all forms of the repeatable image, whether woodcut, photograph or photographic reproduction. Distinguished by wit and forthrightness, it is a lively illustrated survey of the search for methods of reproduction to give the visual image the flexibility that the language of words achieved through the printer's press.... Rarely does a technical work have authority coupled with imagination and readibility. Mr. Ivins' book exhibits both these qualities. Through the deeply sensitive pen of this scholar the visual image joins the sight and sound of words to take a place in the stream of human communication." Romana Javitz Picturescope



"William Ivins has made a more thorough analysis of the esthetic effects of prints and typography on our human habits of perception than anybody else.... He not only notes the ingraining of lineal, sequential habits, but, even more important, points out the visual homogenizing of experience in print culture, and the relegation of auditory and other sensuous complexity to the background." Marshall McLuhan


More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.0 out of 5 stars
5 star
2
4 star
0
3 star
0
2 star
1
1 star
0
See all 3 customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

23 of 24 people found the following review helpful By wiredweird HALL OF FAMETOP 500 REVIEWER on September 3, 2004
Format: Paperback
This is one of those wonderful books. It's written by a contrary, crotchety old man, full of opinions you won't hear anywhere else, and incredibly well-informed. The author was retired from the Metropolitan Museum of Art, where he had been curator of prints. I listen when he talks on the topic of prints, and I think I hear why he waited until retirement to write this book.

It starts with a diatribe against classical Roman culture as derivative from Greek, and against classical Greece as `predatory'. He argues that much of the Western classical period was powered by a steady stream of slave labor. As a result, the captors shunned practical arts as demeaning to free men (slave owners). Printed replication of text was well within their technology and would have suited their needs as a reading intelligentsia. The problem was that the presence of slave labor had weakened the slave-owners so much that they couldn't be bothered to carve a printing block. As a result, they created a weakened intellectual heritage, founded on what sounded good instead of what replicated the features of nature. Ivins ties the history of technological innovation to the history of the printed images that educate the innovators. Pictorial information, he argues, enabled the scientific and engineering efflorescence that started in the Renaissance.

Ivins supports that premise with a brilliant tour of the history of pictures on paper. He treats the hand-copied and re-copied manuscripts as the prehistory of true image capture. He traces that history forward through the many technologies of image-making, including woodcut, wood engraving, and intaglio print, on up through photos distributed by machine printing.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Amellia Camellia on December 17, 2012
Format: Paperback
This is perhaps the most useful and thoughtful book about the History of Photography. You'll just have to stretch your brain a little.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 19 people found the following review helpful By Kenneth J. Kant on May 5, 2008
Format: Paperback Verified Purchase
Book recommended by art instructor. Author is very erudite in words used and concepts presented. Much of what was presented was of little value to me. I did learn that there were different styles of engraving developed in different countries. Author's major concern seemed to be to have a consistently, accurately presentation of an idea or technique, which in his view was performed by photography. In terms of making my own prints, I learned very little.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images


What Other Items Do Customers Buy After Viewing This Item?