Prioritizing Web Usability [Paperback]

Jakob Nielsen (Author), Hoa Loranger (Author)

Book Description

Publication Date: April 30, 2006 | ISBN-10: 0321350316 | ISBN-13: 978-0321350312 | Edition: 1

In 2000, Jakob Nielsen, the world’s leading expert on Web usability, published a book that changed how people think about the Web—Designing Web Usability (New Riders). Many applauded. A few jeered. But everyone listened. The best-selling usability guru is back and has revisited his classic guide, joined forces with Web usability consultant Hoa Loranger, and created an updated companion book that covers the essential changes to the Web and usability today. Prioritizing Web Usability is the guide for anyone who wants to take their Web site(s) to next level and make usability a priority! Through the authors’ wisdom, experience, and hundreds of real-world user tests and contemporary Web site critiques, you’ll learn about site design, user experience and usability testing, navigation and search capabilities, old guidelines and prioritizing usability issues, page design and layout, content design, and more!

Editorial Reviews

About the Author

Jakob Nielsen is a principal of the Nielsen Norman Group and has been called "the world's leading expert on Web usability" by U.S. News and World Report. His Alertbox column has been published on the Internet since 1995 (www.useit.com). A previous Sun Microsystems Distinguished Engineer, Nielsen is the author of numerous books, including the worldwide best-seller Designing Web Usability (New Riders, 2000).

Hoa Loranger is a User Experience Specialist at Nielsen Norman Group. Loranger consults with well-known companies in various industries including finance, customer support, and entertainment. She conducts international usability research worldwide and gives keynote presentations and tutorials on a variety of Web usability topics. She has also co-authored numerous reports on topics ranging from teenagers' use of the Web to the design of Flash-based applications.

Product Details

• Paperback: 432 pages
• Publisher: New Riders Press; 1 edition (April 30, 2006)
• Language: English
• ISBN-10: 0321350316
• ISBN-13: 978-0321350312
• Product Dimensions: 9.2 x 7.2 x 0.8 inches
• Shipping Weight: 1.7 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (29 customer reviews)
• Amazon Best Sellers Rank: #306,025 in Books (See Top 100 in Books)

More About the Author

Jakob Nielsen, Ph.D. is a principal of Nielsen Norman Group. He is the founder of the "discount usability engineering" movement, which emphasizes fast and efficient methods for improving the quality of user interfaces. Nielsen was noted as "the world's leading expert on Web usability" by U.S. News and World Report and "the next best thing to a true time machine" by USA Today. Nielsen's Alertbox column on Web usability has been published on the Internet since 1995 and currently has about 200,000 readers. From 1994 to 1998, Nielsen was a Sun Microsystems Distinguished Engineer. His previous affiliations include Bell Communications Research, the Technical University of Denmark, and the IBM User Interface Institute. See his biography page at useit.com for additional biographical information.

Customer Reviews

Most Helpful Customer Reviews

58 of 61 people found the following review helpful:

3.0 out of 5 stars Interesting read, if you've read the first book., June 1, 2006

By 

N. Skwortsow (Beverly Hills, CA USA) - See all my reviews
(REAL NAME)   

This review is from: Prioritizing Web Usability (Paperback)

This book seems more like an updated edition of the previous book. It does not contain many new thoughts.

+ concisely written and well-illustrated

- poor use of popular language (e.g. "lame") at times.

- not much new content, compared to the 1999 "Web Usability" book by Nielsen

- too many references to other reports & seminars which can be purchased from Nielsen/Norman Group. I don't buy a book to receive a sales brochure from a company.

- the book states that you should use "everyday" users to test an "everyday" website. However, in several of the quoted user statements, users use such terms as "I don't think this is user friendly" which sound more like a technical opinion, rather than an empirical fact.

- It seems that some reviews are biased, mainly the one for the Social Security website.

- Some of the websites chosen to review are low-traffic and amateuristic websites. I would have preferred larger websites for all screenshots.

- It's unclear which parts Nielsen wrote, and which parts his associate. I'm afraid that Nielsen lent his name for the cover only.

###

I've read all of Nielsen's books and I would not
recommend this one since it does not hold as many fundamentals as his 1999 book.

His previous co-authored book on homepages is a well-written and beautifully illustrated book.

33 of 35 people found the following review helpful:

2.0 out of 5 stars Very disappointing, June 5, 2006

By 

Richard Page (San Diego, CA, United States) - See all my reviews
(REAL NAME)   

This review is from: Prioritizing Web Usability (Paperback)

I have been waiting for a new Jakob Nielsen book for years after particularly enjoying the 50 homepages deconstructed book by him. It was with eager anticipation that I first started to read it. However, I was disppointed for many reasons:

- The first 100 pages are pretty obvious to anyone who is at all into website usability, it just talks about improvements made to usability, with little thought given to new usability problems that have appeared since his last book.

- The case studies are good, but he doesn't conduct a big enough sample group. 50 homepages book did this way better, and for bigger and more industry standard websites.

- The last few chapters have very little real direction and seem to have just been bolted on to make the book longer. Almost left a sour taste in my mouth when I finished, making me think, 'hmmm, tell me something I didn't already know'.

If you have already read his first book, then I would seriously recommend his '50 homepages deconstructed' book over this. Way more informative with many more action items in it.

He also continues to ignore critical areas of 'why and how' you need to improve usability - to increase lead generation and sales. This has way more of an impact for most businesses. Books like 'Call to Action' by Brian Eisenberg do a much better job of this and provide you with more action items to improve websites.

I'm disappointed Jakob....

33 of 38 people found the following review helpful:

5.0 out of 5 stars The Standard on Web Usability, May 30, 2006

By 

Frank Stepanski (PA) - See all my reviews
(REAL NAME)   

This review is from: Prioritizing Web Usability (Paperback)

This is the updated version to Jakob Nielsens "Designing Web Usability : The Practice of Simplicity" which came out back in 1999. That book was one of the first books of its kind in reviewing how users view the web and how web designers should create web pages. This book updates many of his guidelines to the current web.

This book starts out (Chapter 1) giving a brief explanation of how the testing was done (69 users around the world), and what websites were included in the tests. Each user was given various tasks to accomplish for each web site and was studied on how they accomplished each task. It then focuses on the importance of user testing on web sites. Personally, I've always felt that unless the website is a large commercial type site (e-commerce), user testing was a waste of time and money. Boy was I wrong...

The next chapter is honestly the best in my opinion because it gives lots of great information on how users look at a website and how long they will give until the move on to another. People that don't design websites really don't realize how little time they have to grab the user's attention so they will use the site and come back to it over and over again. Jakob talks about the importance of your homepage and the average time users spend on it (25-35 seconds) and what can be done to improve the user experience. Then website page snapshots are shown on how users read web pages content. People don't actually read entire web pages content, they scan it. I never knew that...

The rest of Chapter 2 talks about the importance of Search Engine results and how many pages users will go through in order to find what they are looking for (trust me it isn't a lot). I learned more in reading this chapter than I have in years of web design and surfing. You could buy the book solely on this one chapter.

The rest of the book focuses on updating prior usability findings, rating the problems of user failure, navigation and information architecture, readability with typography, writing content, providing good product information, and presenting page elements. The book is only 390 pages, and it seems that you can read it in a day, but believe me; this book has more useful information that books twice its size. This is definitely a book you need to read in parts and really let the information sink in and try to compare the results with websites you have created (I have).

Each chapter has tons of screenshots of the various websites that were tested in visually showing you where the problems occur. This is a great practically web book, that it should be in your library no matter what level of web designer/developer you are...

Great book....