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Privacy in the Age of Big Data: Recognizing Threats, Defending Your Rights, and Protecting Your Family Hardcover – January 16, 2014

4.4 out of 5 stars 15 customer reviews

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Editorial Reviews

Review

[Data] tracking can always be used by nefarious individuals or groups, but it is part of the way we live now. It is as though highways were also fraught with piracy. That’s the kind of thing we’re dealing with. This is the discussion of the era, and this book is smack in the middle of it. (Jon Stewart, The Daily Show)

Former White House Chief Information Officer Payton and lawyer Claypoole, authors of Protecting Your Internet Identity, team up again to produce this quick and easy overview of data collection and its relevance in our everyday lives. The authors guide readers through the many ways our personal information is collected and used in today’s society. They are quick to point out the beneficial aspects of technological advancements in commercial, private, and government settings. However, any collection of personal data is susceptible to malicious use. The authors go on to elaborate on the everyday possibilities of hacking, wiretapping, and other big data strategies by marketers and cybercriminals. Most alarming are the implications of data mining for everyday citizens: cybercriminals can and will steal any information, through government or commercial enterprises. Payton and Claypoole provide practical tips and tools for protecting personal data throughout making this a perfect beginner’s guide for anyone looking to stay informed. (Publishers Weekly)

Payton and Claypoole intend this book as an overview of the threats facing private citizens in the era of cloud computing and big data. Discussions of privacy in this time take as their departure point the problematic nature of cloud-based computing and of the storage of massive amounts of personal data by businesses, governments, and devices connected to the cloud. The threats reviewed include those associated with mobile access and tracking individuals’ locations, Internet viewing, and the ubiquity of cameras as peripherals on devices. The final section details mitigating risks to individual privacy and reviews legislative efforts that could help. VERDICT Well-researched and well-written, this timely and important addition to the literature on privacy and big data will resonate with researchers of information policy and related legislation. (Library Journal)

I think people out there don’t realize there’s this whole underground economy out there, knives and daggers, people out there trying to get any piece of your data at any cost and at the end of the day we’re the ones who will pay the price. . . This is great advice. (The Willis Report, Fox Business)

Privacy in the Age of Big Data is a valuable source of information, no matter how much you know about cybersecurity; for those who are just starting to protect their data, however, you won’t want to let this book out of your sight. (datascience@berkeley Blog, Berkeley School of Information)

Privacy in the Age of Big Data: Recognizing Threats, Defending Your Rights, and Protecting Your Family provides a powerful reference focusing on privacy in the digital world, and is a fine pick for any who would consider the ramifications of how data is collected, stored and used. Current practices have created a level of data collection and surveillance never before used: while some of these methods are justified by protection and new services, others intrude on civil liberties. This book considers the pros and cons of new digital surveillance systems and analyzes the dangers of information tracking, offering readers insights into ways we are tracked, and how to change behaviors and activities to regain more privacy. It's an in-depth discussion that should be a part of any social issues or computer science library, offering much food for thought. (Midwest Book Review)

Payton and Claypole highlight the pros and cons of Big Data collection and illuminate the many areas of data collection that are still largely unknown to the general public. (Information Today)

The Pew Internet Research Center noted that 74% of teens use their cell phone for internet access and almost 25% of teens use cell phones almost exclusively to conduct their digital life on the internet. Parents and kids need a guide in the digital age and Payton and Claypoole are your new sherpas to protect your family. Although every chapter of the book has great advice for families, parents and kids should pay special attention to Chapter 6 - The Spy In Your Pocket. This chapter will help parents illustrate to their kids why their words and actions matter. Privacy in the Age of Big Data by Theresa Payton and Ted Claypoole will walk you through the solutions that can help your kids have fun while protecting their privacy and security. A must read for everyone! (Sue Scheff, Nationally Recognized Author of Wit's End; Family Internet Safety Advocate)

People of all ages are increasingly confused about who is collecting their data and why the collection itself could lead to a loss of privacy. Privacy in the age of Big Data by Theresa Payton and Ted Claypoole provides a thoughtful and balanced view on how to harness the power of big data to make it work for you while maintaining the security and privacy of your company and your personal life. Unlike other books, they don't just leave you feeling a sense of dread, they walk you through the steps you can take to combat the threats, know your rights, and protect the privacy and security of your loved ones in the age of big data and surveillance. This book is a must read for all of us that live in this digital age. (Michele Borba, Ed.D., Child Media Expert, Educational Psychologist, and author of The Big Book of Parenting Solutions)

If you value your privacy, this book is an absolute must read. So many of us have no idea how much of our daily lives is captured, stored and in the possession of someone else. Privacy in Age of Big Data will enlighten you as to how much of your private life is being digitally acquired without your permission or knowledge. (Doris Gardner, FBI Cyber Supervisor (Retired), recipient of FBI Director’s Award (2009))

Once again, Theresa Payton and Ted Claypoole have provided a thorough examination of the unforeseen consequences that our plunge into the digital age has had on our traditional notions of privacy. Their latest endeavor, Privacy in the Age of Big Data, clearly articulates the impact that a myriad of seemingly innocuous technological advances have had on our daily lives, many of which have irreparably undermined our ability to control the deluge of personal information that is being collected, archived, analyzed, and ultimately leveraged for everything from marketing and advertizing to law enforcement and criminal activities. Payton and Claypoole look beyond the obvious ramifications of over-sharing online and the spread of surveillance mechanisms in the public domain, further delving into the corrosive nature of a world inundated with privacy depriving technologies that now touch every aspect of our society, as well as providing an analysis of the legal and political consequences that our desire for convenience through ever more connectivity has wrought. Privacy in the Age of Big Data is a timely and captivating study of our brave new digital world. (Anthony M. Freed, security journalist and community engagement coordinator for Tripwire, Inc.)

Privacy in the Age of Big Data: Recognizing Threats, Defending Your Rights, and Protecting Your Family, accomplishes this feat in lay person's language and in a clear and concise manner. I recommend it should be read by everyone - from grandparents to teens, from corporate America to the homemaker. Safety and security starts with being aware and educated, and reading this book is a must! (Christopher Duque, CyberCrimes Investigator, Department of Prosecuting Attorney (Honolulu); CyberSafety-CyberSecuirty advocate)

Technology has improved our lives dramatically over the past two decades, yet there are emerging concerns with the ubiquitous digital collection of private information. Privacy in the Age of Big Data is a thorough look into the growing vulnerabilities we face; Payton and Claypoole explore all aspects of these dangers...effectively raising the reader's awareness, and providing solid recommendations to protect yourself and your most sensitive information. (Shawn Henry, president, CrowdStrike Services; former executive assistant director, FBI)

Every informed American needs to know more about today's privacy-invading technologies and what to do about them. This book explains the problems in a readable and lively way. It provides expert and timely insights about the technology, law, and policy for privacy in this age of Big Data. (Peter Swire, Huang Professor, Georgia Institute of Technology and formerly Chief Counselor for Privacy in the U.S. government)

About the Author

Theresa Payton is one of America's most respected authorities on Internet security, net crime, fraud mitigation, and technology implementation. As White House Chief Information Officer from 2006 to 2008 -- the first woman ever to hold that position -- she administered the information technology enterprise for the President and 3,000 staff members. Prior to working in federal government, Payton held executive roles in banking technology at Bank of America and Wells Fargo. Payton is the founder of Fortalice, LLC, a security, risk, and fraud consulting company. In 2010, she was named by Security Magazine as one of the top 25 "Most Influential People in Security." She, also, serves as a cyber-expert for the syndicated program America Now and is co-author of Protecting Your Internet Identity: Are You Naked Online? (Rowman & Littlefield, 2012).

Theodore Claypoole is a technology attorney and is currently cochair of the Cyberspace Mobile Commerce Subcommittee for the American Bar Association’s Business Law Section. Ted is the author of chapters in published books on biometrics and data security, as well as several articles on Internet security and Internet law. He is currently leader of the Privacy and Data Management team at the law firm Womble Carlyle. He leads data breach incident response teams in the financial, information processing, retail, and software industries. Ted consults on information security, privacy, consumer data treatment, and contingency planning matters, and advises clients on strategic technology and marketing alliances. Ted was previously the in-house technology and Internet counsel for CompuServe and Bank of America.
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Product Details

  • Hardcover: 276 pages
  • Publisher: Rowman & Littlefield Publishers (January 16, 2014)
  • Language: English
  • ISBN-10: 1442225459
  • ISBN-13: 978-1442225459
  • Product Dimensions: 1 x 7 x 9.5 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #888,322 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
This is the "must read" tech book of the year; and I say that knowing full and well that we're still in January. Theresa Payton, former Chief Information Officer of the White House, knows a thing or two about technology and the government's use of it. So it should come as no surprise that she's stayed in the thick of technology's newest development: Big Data.

Anyone who has followed my research and reviews knows that I'm a budding data scientist who condemns unethical use of data analytics; but I like to think that I explain my views in a level headed manner, leaving people without technology backgrounds with actionable information. However, Payton makes me look like a pundit screaming on the local news. She expresses her views without bias or subjectivity in a concise and compact manner (almost to a fault).

This book assumes literally no technological background on behalf of the reader, and follows a logical progression from how your computer is used as a data collection tool to how data is actually used by companies and governments without your consent. And at only 274 pages, I can't imagine the book taking more than a week to read for even the most recreational reader.

The only reason this book didn't get 5 stars was due in part to the overtly compact nature of the book. The book just didn't flow right. Granted, Payton (et al) are covering a vast expanse of knowledge and trying to fit so many facts into 274 pages and properly source each and every quote, factoid, and case study takes talent.

Unfortunately, the book missed its mark there, and would have benefited from an extra 20-25 pages worth the "fluff" and smoother transitions.
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Format: Hardcover Verified Purchase
I saw Theresa on one of the Comedy Central shows and bought the hardcopy version. I'm half way through it, and I have to admit, it's a bit dry and sort of reads like a thesis. I'm in IT and I'm familiar with lots of the topics covered so far. But I also think the average computer user will benefit by just paying attention to her advice. I like the book but I only gave it 4 stars because I do so much tech reading every single day, that some of the material under my radar. I'd recommend this title.
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Format: Hardcover
There were a lot of things that I was not aware of about how traceable we are with our phones and other devices in the big data age. This book helps readers be aware of the dangers of having too much information available on the internet. It's wise to be aware of how you or your family members can be traced and to take preventative measures to secure sensitive information . This book is wonderful in bringing together all the various ways you can be attacked and what you can do to prevent that attack.
As I said, the information in the book is really important, but each point goes on and on and becomes quite repetitive. It makes for tough reading at times, but is overall an interesting read.
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Format: Paperback
We live in the era of big data, ransom-ware, security breaches, IoT, self-driving cars, and machine learning based bots and they are proliferated the media. However it is not everyday you find "popular science" books written with such rigor and breadth as found in Privacy in the Age of Big Data. There are a lot of important privacy issues in the context of “big data” and Theresa Payton along with Ted Claypoole has done a great job outlining how it impacts our day to day lives. The book subtitled "Recognizing Threats, Defending Your Rights, and Protecting Your Family" identifies that Data has become the raw material of production, a new source of immense economic and social value but at the same time possible uses of the data can be difficult to anticipate at the time of initial collection.

The book is divided into four sections; starting with "The Intersection of Privacy, Law, and Technology”, authors delve into general cyber tracking both by government and individuals, and explain the threats associated with today's malware analysis. Authors wrote:

“Not only Tibetans and Chinese political dissidents need to be concerned with government malware. The Chinese government is apparently also interested in the mobile computers of North American businesspeople and government officials. According to Joel F. Brenner, formerly the top counterintelligence official in the office of the director of national intelligence: “If a company has significant intellectual property that the Chinese and Russians are interested in, and you go over there with mobile devices, your devices will get penetrated.”[18]”

More than anything, I enjoyed the diverse array of knowledge and material accumulated by the authors.
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Format: Hardcover
This is a must read for anyone currently living in the digital age no matter how much you know about cyber-security. The authors do an incredible job summarizing the broad topic of digital privacy by laying out the pros and cons of digital surveillance, explaining your rights, and shining light on the unforeseen consequences the digital age has on our privacy. Some of the facts the authors provided about the reality of the lack of digital privacy were frightening for example how Target used data mining to determine when familiars were expecting a baby (which was 85% accurate) to increase their sales. Although the dangers were laid out in the open, the author's did a great job delivering reassurance by providing expert advise on steps to take to protect your sensitive information. "Privacy is not about embarrassment or bah behavior; privacy is about choice."
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