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Privacy and Big Data [Kindle Edition]

Terence Craig , Mary E. Ludloff
3.4 out of 5 stars  See all reviews (13 customer reviews)

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  • Print ISBN-10: 1449305008
  • Print ISBN-13: 978-1449305000
  • Edition: 1
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Book Description

Much of what constitutes Big Data is information about us. Through our online activities, we leave an easy-to-follow trail of digital footprints that reveal who we are, what we buy, where we go, and much more. This eye-opening book explores the raging privacy debate over the use of personal data, with one undeniable conclusion: once data's been collected, we have absolutely no control over who uses it or how it is used.

Personal data is the hottest commodity on the market today—truly more valuable than gold. We are the asset that every company, industry, non-profit, and government wants. Privacy and Big Data introduces you to the players in the personal data game, and explains the stark differences in how the U.S., Europe, and the rest of the world approach the privacy issue.

You'll learn about:

  • Collectors: social networking titans that collect, share, and sell user data
  • Users: marketing organizations, government agencies, and many others
  • Data markets: companies that aggregate and sell datasets to anyone
  • Regulators: governments with one policy for commercial data use, and another for providing security


Editorial Reviews

Book Description

The Players, Regulators, and Stakeholders

About the Author

Terence Craig is the CEO and CTO of PatternBuilders, a “big data” analytics services and solution provider that helps organizations across industries understand and improve their operations with advanced analytics. Terence has an extensive background in building, implementing, and selling analytically-driven enterprise and SaaS applications across such diverse domains as enterprise resource planning (ERP), professional services automation (PSA), and semi-conductor process control in both public and private companies. With over 20 years of experience in executive and technical management roles with leading-edge technology companies, Terence brings a unique and innovative view of what is needed—from both an operational and technology perspective—to build a world class hosted analytics platform designed to improve companies’ and organizations’ profitability and efficiencies. He is also a frequent speaker, blogger, and “commenter” on technology, startups, analytics, data security, and data privacy ethics and policy.

Mary Ludloff is Vice President of Marketing for PatternBuilders, a “big data” analytics services and solutions provider. Mary is an innovative marketing executive with more than 20 years of experience in enterprise software. She brings an in-depth understanding of how to develop and implement strategic program initiatives that span marketing disciplines—ranging from the traditional corporate and marketing fields to the latest developments in digital marketing. Through her work at PatternBuilders and other companies in the business intelligence and data warehousing space, she also brings a deep understanding of supply chain management issues, the use of business intelligence tools in data warehousing and analytic application efforts, and the impact of big data analytics on data privacy and security.


Product Details

  • File Size: 322 KB
  • Print Length: 108 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: O'Reilly Media; 1 edition (September 16, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B005QEBEU0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #666,941 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
4 of 4 people found the following review helpful
4.0 out of 5 stars Short but informed October 17, 2011
By Michael
Format:Paperback
A book that is slight in pages but strong on content.

Terence Craig and Mary Ludloff take the reader on a swift but informed journey across the landscape of modern privacy issues arising from our online life. Predictably the book is full of caution and warning - it is no surprise that our private information is doing the rounds in places that we don't know, and governments are encroaching our privacy under the banner of national security. Orwell's Big Brother isn't alive and well - he has been replaced by an even more worrisome industry of data aggregators who make their living by combining our on-line information from multiple sources.

The strong points of the book are many. A cogent discussion of the issues, a review of the various approaches to legislation in the US, Europe, China and even my home nation, Australia. And what I liked most - a balanced assessment of the risks and a nod towards the upside - all that 'free' stuff we get on the web courtesy of surrendering our personal information.

The downsides of the book? Not many, although I would have liked the authors to have shared some more of their insights into what the world might look like in ten years hence. Not crystal ball gazing, just what some of the implications might be depending on how current developments play out.

If you have a couple of hours to spare (the book is under 100 pages) and you want to get your head around the hard facts of the current privacy dilemmas arising from your online life, then you could do a lot worse than cast an eye over this publication. If you want something philosophical with big picture stuff and something to send shudders up your spine, then this is probably not what you are after.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Privacy, What Privacy? October 26, 2011
Format:Kindle Edition
I found this book a real eye-opener. It is more than likely a quick read if you purchased the paperback, but I had the digital version (94 pages), in which all references (and there are a lot of references) are clickable. Which makes it too easy to get lost in all additional information. I think most of us, in our haste to "get to the content", rationalize that it is only an email, birthday, or zipcode and that's no big deal. If we only knew what was really going on. That is where this book comes in, in a big way. I feel that Terrence and Mary did a great job in presenting the "facts", each covering their share of a wide spectrum of (global) opinions, in respect to their own views. They actually share their own point of view at the end of the book, which an attentive reader would catch a hints of throughout the book. As for me, I was too caught up in disbief in how our data is actually being used. I can see why it's an absolute gold mine for big businesses, governments and the like. The Internet truly is the modern version of the wild, wild west, and though there are those who would try to regulate it, there is just too much data already out there. In fact, both authors are pretty much in agreement on this point, "Once your information is out there, it is too hard to control who uses it, and what it's really used for..." (paraphrased). I would say this is a great read, I loved it, and it leaves me wanting more (information, that is). At the very least, the readers of this book will be MORE aware.
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5 of 6 people found the following review helpful
2.0 out of 5 stars The Writing Muddles the Content January 2, 2012
Format:Paperback|Verified Purchase
This book was purchased as a required text for a course on privacy. I was appalled at the poor writing and the heavy reliance on wikipedia links. The content would have been more informative if presented as an outline. I say this because the content would have been more clear and more easily understood if not interrupted by the poor quality prose. In addition to numerous grammatical errors, the writing is disrupted by overly frequent inline website citations which would have been better included as footnotes.

Readers should also be aware that the tone is far from objective. It deviates from the bulk of O'Reilly's outstanding library in that it is not a scholarly presentation but is instead infused with the authors' personal negative viewpoint. It's possible that they are intentionally attempting to create a demand for their business services by inspiring fear.

My concern about the rigor of their sources was highlight by the inclusion of a reference from [...]

In general, there is not enough information and insight in this book to warrant spending money on it. Instead, if you are interested in a superficial listing of agencies and constraints, I suggest skimming through a library copy or better yet, do an online search on "digital privacy" to retrieve more informative online sources.
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1.0 out of 5 stars A fantastically bad book April 15, 2014
By W.P.M.
Format:Paperback
A book that could have been a web page. While the topic is timely - the effects of Big Data on privacy - the writing reads like an undergraduate student's report that received a C+. Almost half the references are to Wikipedia articles, grammar errors abound, and the writing style is dull at best. There is little here that isn't either common sense or readily found on-line.
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5.0 out of 5 stars Engaging read and much needed info... February 16, 2014
By NSlone
Format:Kindle Edition
Do you ever think about the footprints we leave across the web? It makes it relatively easy for anyone to track us. I did a search for something a few weeks ago and after that regardless of where I went on the web; there was an advertisement for that particular thing. Now don’t get me wrong, selective advertising is fine as long as it’s what I’m interested in. But just because I look for something doesn’t mean I want to be inundated about it. It’s rather annoying. This book actually explains how that happens.
I am glad I read this book, as it is truly an eye opener. I believe we should all be aware to the extent to which our personal, and even public data, is being used. We, even in this digital age, need to have privacy. Although we are not doing anything wrong and have nothing to hide, we still don’t feel comfortable with all the data that is kept on us. For instance, I was a member of the bead-a-month-club for a few months, after which I cancelled my subscription. Within a few months I started getting mail delivered to me requesting that I join such and such club which were for young children, all younger than age twelve. My kids are already grown. Now I know where those letters came from, but they’re info is definitely wrong. Or maybe I am, since I had previously bought items on Amazon for Christmas, for all the grandkids.
It’s really a scary thought how much data that so many people are privy to when it comes down to it. I personally don’t think it’s a good thing for anyone to have that much data about us. If you’re concerned about your privacy, or just want to know more, do yourself a favor. Read this book! It will answer many questions you may have, and you might even enjoy the book because it is written in a very engaging style. I recommend this book to anyone who wonders, “Where does all this data go? Who exactly has access to our data? And, most importantly, exactly what do they intend to do with it?"
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Most Recent Customer Reviews
1.0 out of 5 stars Not worth it
Not worth buying. This book says nothing that is not already known by anyone that knows anything about the issue. The cover picture is nice . . . . .
Published 17 days ago by D. Spencer
1.0 out of 5 stars Theoretical non-IT book
I feel I wasted my weekend reading this book. If you are IT pro and expect this book to be written as any other O'Reilly IT books style, then skip it. Read more
Published 20 months ago by Daniel Gligorov
4.0 out of 5 stars To Read or Not to Read, That is the Question
Preserving the right to privacy - a fundamental human right which underpins many other rights and values endemic to democratic society - has unquestionably become a major concern... Read more
Published 20 months ago by Frank LeSieur
5.0 out of 5 stars An Informed Look at Big Data Privacy
Privacy and Big Data by Terence Craig and Mary E. Ludloff is a short, but informative tome. Big Data is an omnipresent IT meme these days and it makes sense to learn more about the... Read more
Published on August 24, 2012 by Data Guy
4.0 out of 5 stars Learn about how Google's Privacy changes are part of a bigger picture
With Google not just changing its privacy rules, but these slowly becoming a political and election issue, this book gives a short (75 page) overview of not just how we got here... Read more
Published on March 6, 2012 by D. Greenbaum
5.0 out of 5 stars Short and good
Quite good, though short (about 80 pages) introduction on Privacy and Big Data, which are hot topics. Read more
Published on February 18, 2012 by Roberto Minicucci
3.0 out of 5 stars A shallow yet useful introduction to the matters of online privacy
This is a short read. The writing leaves something to be desired. Some points have been repeatedly mentioned (e.g. Read more
Published on January 2, 2012 by UL
4.0 out of 5 stars Privacy and Big Data
Privacy and Bigdata is survey of privacy philosophy and laws in USA and Europe. Book covers privacy debate in very comprehensive way across USA and Europe. Read more
Published on October 19, 2011 by tjain
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