Privacy and Big Data 1st Edition

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ISBN-13: 978-1449305000
ISBN-10: 1449305008
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Privacy and Big Data + Privacy in Context: Technology, Policy, and the Integrity of Social Life (Stanford Law Books) + Nothing to Hide: The False Tradeoff between Privacy and Security
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Editorial Reviews

Book Description

The Players, Regulators, and Stakeholders

About the Author

Terence Craig is the CEO and CTO of PatternBuilders, a “big data” analytics services and solution provider that helps organizations across industries understand and improve their operations with advanced analytics. Terence has an extensive background in building, implementing, and selling analytically-driven enterprise and SaaS applications across such diverse domains as enterprise resource planning (ERP), professional services automation (PSA), and semi-conductor process control in both public and private companies. With over 20 years of experience in executive and technical management roles with leading-edge technology companies, Terence brings a unique and innovative view of what is needed—from both an operational and technology perspective—to build a world class hosted analytics platform designed to improve companies’ and organizations’ profitability and efficiencies. He is also a frequent speaker, blogger, and “commenter” on technology, startups, analytics, data security, and data privacy ethics and policy.

Mary Ludloff is Vice President of Marketing for PatternBuilders, a “big data” analytics services and solutions provider. Mary is an innovative marketing executive with more than 20 years of experience in enterprise software. She brings an in-depth understanding of how to develop and implement strategic program initiatives that span marketing disciplines—ranging from the traditional corporate and marketing fields to the latest developments in digital marketing. Through her work at PatternBuilders and other companies in the business intelligence and data warehousing space, she also brings a deep understanding of supply chain management issues, the use of business intelligence tools in data warehousing and analytic application efforts, and the impact of big data analytics on data privacy and security.

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Product Details

  • Paperback: 108 pages
  • Publisher: O'Reilly Media; 1 edition (October 2, 2011)
  • Language: English
  • ISBN-10: 1449305008
  • ISBN-13: 978-1449305000
  • Product Dimensions: 7 x 0.2 x 9.2 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #200,056 in Books (See Top 100 in Books)

More About the Authors

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Michael on October 17, 2011
Format: Paperback
A book that is slight in pages but strong on content.

Terence Craig and Mary Ludloff take the reader on a swift but informed journey across the landscape of modern privacy issues arising from our online life. Predictably the book is full of caution and warning - it is no surprise that our private information is doing the rounds in places that we don't know, and governments are encroaching our privacy under the banner of national security. Orwell's Big Brother isn't alive and well - he has been replaced by an even more worrisome industry of data aggregators who make their living by combining our on-line information from multiple sources.

The strong points of the book are many. A cogent discussion of the issues, a review of the various approaches to legislation in the US, Europe, China and even my home nation, Australia. And what I liked most - a balanced assessment of the risks and a nod towards the upside - all that 'free' stuff we get on the web courtesy of surrendering our personal information.

The downsides of the book? Not many, although I would have liked the authors to have shared some more of their insights into what the world might look like in ten years hence. Not crystal ball gazing, just what some of the implications might be depending on how current developments play out.

If you have a couple of hours to spare (the book is under 100 pages) and you want to get your head around the hard facts of the current privacy dilemmas arising from your online life, then you could do a lot worse than cast an eye over this publication. If you want something philosophical with big picture stuff and something to send shudders up your spine, then this is probably not what you are after.
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6 of 7 people found the following review helpful By C. S. Wolfe on January 2, 2012
Format: Paperback Verified Purchase
This book was purchased as a required text for a course on privacy. I was appalled at the poor writing and the heavy reliance on wikipedia links. The content would have been more informative if presented as an outline. I say this because the content would have been more clear and more easily understood if not interrupted by the poor quality prose. In addition to numerous grammatical errors, the writing is disrupted by overly frequent inline website citations which would have been better included as footnotes.

Readers should also be aware that the tone is far from objective. It deviates from the bulk of O'Reilly's outstanding library in that it is not a scholarly presentation but is instead infused with the authors' personal negative viewpoint. It's possible that they are intentionally attempting to create a demand for their business services by inspiring fear.

My concern about the rigor of their sources was highlight by the inclusion of a reference from [...]

In general, there is not enough information and insight in this book to warrant spending money on it. Instead, if you are interested in a superficial listing of agencies and constraints, I suggest skimming through a library copy or better yet, do an online search on "digital privacy" to retrieve more informative online sources.
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3 of 3 people found the following review helpful By Gregory Zentkovich on October 26, 2011
Format: Kindle Edition
I found this book a real eye-opener. It is more than likely a quick read if you purchased the paperback, but I had the digital version (94 pages), in which all references (and there are a lot of references) are clickable. Which makes it too easy to get lost in all additional information. I think most of us, in our haste to "get to the content", rationalize that it is only an email, birthday, or zipcode and that's no big deal. If we only knew what was really going on. That is where this book comes in, in a big way. I feel that Terrence and Mary did a great job in presenting the "facts", each covering their share of a wide spectrum of (global) opinions, in respect to their own views. They actually share their own point of view at the end of the book, which an attentive reader would catch a hints of throughout the book. As for me, I was too caught up in disbief in how our data is actually being used. I can see why it's an absolute gold mine for big businesses, governments and the like. The Internet truly is the modern version of the wild, wild west, and though there are those who would try to regulate it, there is just too much data already out there. In fact, both authors are pretty much in agreement on this point, "Once your information is out there, it is too hard to control who uses it, and what it's really used for..." (paraphrased). I would say this is a great read, I loved it, and it leaves me wanting more (information, that is). At the very least, the readers of this book will be MORE aware.
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Format: Paperback
Preserving the right to privacy - a fundamental human right which underpins many other rights and values endemic to democratic society - has unquestionably become a major concern for consumers across the globe. General in its contents and substance, "Privacy and Big Data" nevertheless provides a good starting point for anyone wanting a quick and easy read in order to gain a general but more comprehensive understanding of the privacy debate. Academics, lawyers and other privacy advocates already well accustomed with the privacy debate may find it as a good refresher. It otherwise provides little to no added value to the privacy debate. One recommended way around this issue is to read this book in conjunction with online blogs such as dataprivacyandsecurity.com. Doing so adds value to the contents of the book, and helps the reader relate its contents to current events.

Structure and Style

The book divides in 5 parts. Part I describes our big data environment, part II discussed the right to privacy in the digital age, part III provides an overview of the main regulators, part IV identifies the main players, and part V tries to thread a needle through the four previous parts of the book. With the exception that it would have been more coherent to place part IV immediately after part I, the book was otherwise well organized, well written and easy read. The obvious creativity reflected in both author's style of writing makes the book entertaining and enjoyable to read. For lawyers and legal academics, this book is certainly good and pleasant break for the mind.

Perspective

The authors both admit to not being lawyers, academics, or privacy advocates.
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