Privacy for Business: Web Sites and Email [Paperback]

Stephen Cobb (Author)

Book Description

A practical guide to privacy for companies, managers, and employees. Explains privacy laws and regulations affecting web sites, email, and other aspects of business today.

Editorial Reviews

Review

"A superb manual for businesses on practical approaches to protecting privacy." -- Dr. Mich Kabay, Network World

"A superb manual for businesses on practical approaches to protecting privacy." -- Network World Security Newsletter, 01/16/03

From the Author

In recent years privacy has climbed rapidly up the public agenda, raising concerns among consumers that businesses ignore at their peril. For many companies the first place that this becomes evident is in web site operations and customer email. That’s why I decided to write this book, to help companies understand and address the privacy concerns that their customers have.

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Product Details

• Paperback: 240 pages
• Publisher: Dreva Hill Llc (October 10, 2002)
• Language: English
• ISBN-10: 0972481907
• ISBN-13: 978-0972481908
• Product Dimensions: 8.6 x 6 x 0.7 inches
• Shipping Weight: 11.2 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #3,563,777 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Best Book Yet on Privacy from Business Perspective, August 22, 2003

By 

"bashgar" (Des Moines, Iowa) - See all my reviews

This review is from: Privacy for Business: Web Sites and Email (Paperback)

I haven't found anything else that spells out privacy concerns for businesses like this book, delivered with straight talk, real world examples, and solid, practical advice.

The web can be a great way for businesses like mine (insurance) to communicate with existing and potential customers but there are risks as well as rewards. I bought this book after the company I work for sent out a message to several thousand customers and cc'd everyone on the list! Fortunately the message was fairly innocuous, but it was still a scary wake up call (the person who sent the message had not even been trained on how to use email properly). I pointed out to my boss that we could have ended up like Eli Lilly, having to explain ourselves to government regulators.

The author has clearly had real world experience helping companies deal with things like this. He explains the `privacy players' and the risks that companies face when they make mistakes, but without preaching. His whole perspective is that consumers want privacy so getting privacy right is smart business. Besides examples of what can go wrong, he also points out what can go right (like the bank that literally makes millions from their respect for privacy). I can recommend this book to anyone who works with customer data.

5.0 out of 5 stars Everyone Who Does Business on the Web Should Read This, August 17, 2003

By 

"bashgar" (Des Moines, Iowa) - See all my reviews

This review is from: Privacy for Business: Web Sites and Email (Paperback)

I haven't found anything else that spells out privacy concerns for businesses like this book, delivered with straight talk, real world examples, and solid, practical advice.

The web can be a great way for businesses like mine (insurance) to communicate with existing and potential customers but there are risks as well as rewards. I bought this book after the company I work for sent out a message to several thousand customers and cc'd everyone on the list! Fortunately the message was fairly innocuous, but it was still a scary wake up call (the person who sent the message had not even been trained on how to use email properly). I pointed out to my boss that we could have ended up like Eli Lilly, having to explain ourselves to government regulators.

The author has clearly had real world experience helping companies deal with things like this. He explains the `privacy players' and the risks that companies face when they make mistakes, but without preaching. His whole perspective is that consumers want privacy so getting privacy right is smart business. Besides examples of what can go wrong, he also points out what can go right (like the bank that literally makes millions from their respect for privacy). I can recommend this book to anyone who works with customer data.