The E-Privacy Imperative : Protect Your Customers' Internet Privacy and Ensure Your Company's Survival in the Electronic Age [Hardcover]

Mark S. Merkow CCP (Author), James Breithaupt (Author)

Book Description

Publication Date: December 2001

This work shows companies how to ensure a customer's right to privacy, and protect their businesses in the process, through technology practices and information handling. Having superior privacy policies and practices is a way for companies to gain a competitive edge in the e-commerce world.

Editorial Reviews

From Library Journal

Merkow is an electronic commerce security specialist for a Fortune 500 financial services firm, and Breithaupt is a project manager with a brokerage firm. They wrote this book for web developers and administrators, information technology managers, and business owners who are concerned with protecting customer privacy and company data. Part 1 is an overview of the issues, in which the authors explore consumer worries over access to their personal information, the role of government oversight, the potential for self-regulation by the industry, and the importance of privacy policies. Part 2 covers specific tools for ensuring customer confidence, such as the Platform for Privacy Preferences (P3P), server-based security devices, and seal programs. There is a very good explanation of what "cookies" are and how they work. The appendixes include FTC privacy policy guidelines, a sample privacy policy, a suggested readings list, and information on privacy advocacy groups. Clear, detailed, and thorough, this straightforward guide is recommended wherever there is interest. Joan Pedzich, Harris Beach, LLP, Rochester,
Copyright 2002 Cahners Business Information, Inc.

Review

"Clear, detailed, and thorough, this straightforward guide is recommended wherever this is interest." -- Library Journal

See all Editorial Reviews

Product Details

• Hardcover: 320 pages
• Publisher: AMACOM; 1st edition (December 2001)
• Language: English
• ISBN-10: 0814406289
• ISBN-13: 978-0814406281
• Product Dimensions: 9 x 7 x 0.9 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #4,318,195 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 3 people found the following review helpful:

5.0 out of 5 stars Information technology manager on the E-Privacy Imperative, March 1, 2002

By 

Larry Loew (Scottsdale, AZ USA) - See all my reviews

This review is from: The E-Privacy Imperative : Protect Your Customers' Internet Privacy and Ensure Your Company's Survival in the Electronic Age (Hardcover)

I'm an information technology manager for a large municipality. This book helped us get a handle on the issues involved when migrating city applications to the web. One of our main concerns was protecting citizen privacy and I thought the book provided a great overview of the issues involved. The book is clearly written and it is particularly good at shifting gears from what starts out as an overview of the issues to specific concerns that we were having. For example, we were able to use the sample privacy policy provided as a jumping off point for what has evolved into our city's web privacy policy. I strongly recommend this book.

1 of 2 people found the following review helpful:

5.0 out of 5 stars E-Privacy: Fact or Fiction?, March 6, 2002

By A Customer

This review is from: The E-Privacy Imperative : Protect Your Customers' Internet Privacy and Ensure Your Company's Survival in the Electronic Age (Hardcover)

I had to write a term paper about the Internet and privacy issues. I was initially overwhelmed by the amount of information on this topic and didn't know where to start. This book helped focus me and identify major issues whereas I got lost in similar volumes. Some of the info is more technical than I needed, but I'm sure it is useful to other readers with a different perspective. If you are trying to understand what the privacy debate is about, I recommend this book.

1 of 2 people found the following review helpful:

5.0 out of 5 stars What You Need to Know About Privacy Issues, March 1, 2002

By A Customer

This review is from: The E-Privacy Imperative : Protect Your Customers' Internet Privacy and Ensure Your Company's Survival in the Electronic Age (Hardcover)

I have waded through several volumes on privacy issues, but most of them are too academic or legal in their focus. I needed a book that clearly explained my rights and responsibilities vis-a-vis my customers' privacy. I am a small business entrepreneur of a successful dot.com, and I need to understand the issues affecting me and my customers. I found this book extremely helpful. Whereas it only touches on several topics of interest to me, the scope is comprehensive enough to get me started. I highly recommend this book to anyone struggling to understand the thorny problem of privacy in the electronic age.