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Every business is one data breach away from becoming the media’s next poster-child for poor data protection habits. If your business is responsible for exposing private information—whether customer identity, company financials, employee records, or intellectual capital—the consequences can be devastating. Smart businesses think defensively when it comes to privacy. Wise executives proactively protect their corporation’s proprietary information, whether it’s physical, digital, or human. And they do so effectively by training individual executives and employees on how to protect their own information because all privacy, at its core, is personal. Privacy Means Profit is a must-read for any individual with a Social Security Number and any business leader who doesn’t want the negative publicity, customer flight, legal battles, and stock depreciation resulting from data breach.
John Sileo knows firsthand what can happen when privacy is breached. His identity was stolen from his corporation and used to commit a series of crimes, including $300,000 worth of digital embezzlement from his very own customers. John and his business were held legally and financially responsible for the felonies committed and John faced the prospect of going to prison for crimes he did not commit. Now he speaks around the world, sharing the lessons he learned on how to bulletproof your personal identity and build a stronger, more powerful defense against corporate data theft.
Filled with current, real-world examples and cutting-edge strategies and applications, Privacy Means Profit will help you to:
Clearly understand the underlying root causes of corporate data breach
More effectively train the members of your organization, based on the simple but fundamental principle that all privacy is personal
Motivate the members of your organization to protect valuable company information
Implement techniques to fight the three enemies of privacy that weaken the organization at every level: apathy, ignorance, and inaction
Internalize the consequences of inaction using illustrative real-life stories
From protecting your personal identity to establishing a privacy-conscious staff inside of your organization, John Sileo gives you a complete, workable approach to remaining vigilant in your struggle for true information security. With hard-won techniques, compelling motivational insight, and concrete tools you can put to use immediately, Privacy Means Profit maps out an essential strategy for business privacy success.
“You would be an idiot to hand out the keys to your house or your business and to give away your credit cards and passwords and then hope for the best. Not following John Sileo’s advice and protecting your privacy is just that: hoping for the best. This book is the answer to giving yourself peace of mind.”—Larry Winget, five-time New York Times and Wall Street Journal bestselling author and TV personality
“Whether you are leading a large organization or your family, Privacy Means Profit is a sobering, practical, and readable guide for preventing information theft and regaining peace of mind.”—Patrick Lencioni, President, The Table Group; author, The Five Dysfunctions of a Team and Getting Naked
John Sileo’s identity was stolen from his small business and used to embezzle hundreds of thousands of dollars from his clients. The data breach ultimately destroyed John’s business and consumed two years of his life as he fought to stay out of jail. Then he chose to fight back and speak out.
Emerging from this crisis, John became America’s leading professional speaker on information survival, including identity theft prevention, data security, and safe social networking.
His satisfied clients include the Department of Defense, the Federal Trade Commission, the FDIC, Blue Cross Blue Shield, Pfizer, the Federal Reserve Bank, Lincoln Financial Group, and hundreds of corporations, organizations, and associations around the world.
Sileo is clearly an expert on this subject, and does a great job providing practical advice through an engaging narrative.
And although I am pretty diligent about not leaving personal information and credit cards where anyone can get a hold of them, there is still a lot more I can do.
Privacy Means Profit is the most up-to-date information for individuals and businesses to stay safe from identity theft and cyber-crime.
This is one of the best books I have ever read. It is full of the best tips on how to [revent odentty theftPublished 9 months ago by Donald Schmidt
this was ordered after my wife and I discussed ways to assure we don't fall into a situation that would compromise our ID.Published 11 months ago by Rosemary Berry
It's a sad world we live in when it comes to identity theft. Identity theft is just one more way of people who would rather cheat other people out of their hard earned money and... Read morePublished 11 months ago by Adrianus Schweinsbergen
I would highly recommend to everyone (and have). This gives me a thought process and concrete plan for protecting my family's identity from this time forth. Read morePublished 12 months ago by College Station
I originally saw the author of this book on the news, talking about simple things you can do to
protect your Identity. Read more
Book was in very good condition. Great book for the price. Book was in very good condition considering it's a first edition copy.Published 18 months ago by H. Figueiredo