Privacy Payoff: How Successful Businesses Build Customer Trust [Hardcover]

Ph.D. Ann Cavoukian (Author), Tyler J. Hamilton (Author), Don Tapscott (Foreword)

Product Details

• Hardcover: 332 pages
• Publisher: McGraw-Hill (2002)
• Language: English
• ISBN-10: 0070905606
• ISBN-13: 978-0070905603
• Product Dimensions: 9.2 x 6.4 x 1.1 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 3.9 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #2,330,635 in Books (See Top 100 in Books)

More About the Author

Tyler Hamilton is a Canadian author, journalist, blogger and outspoken advocate for development of a global green economy.

Hamilton is editor-in-chief of Corporate Knights magazine, a quarterly publication distributed in Canada through the Globe and Mail and in the United States through the Washington Post. It is North America's only magazine dedicated to corporate sustainability issues and promoting the concepts of clean capitalism and Green GDP.

Hamilton is also energy and green technology writer for the Toronto Star, a role he has held for six years at Canada's largest daily newspaper. Previously, he spent five years as the paper's high-tech and telecommunications reporter. His coverage explores emerging green technologies and companies, the people behind them, and related research that is helping Canada and the world move toward a low-carbon economy. He writes a weekly column called Clean Break that explores trends, issues and technologies in the clean energy space. Hamilton also maintains a personal blog by the same name, at www.cleanbreak.ca, which complements the topics covered in his column. The blog attracts more than 20,000 readers monthly from around Canada, the United States, Europe and parts of Asia.

In fall 2011, Hamilton published the book Mad Like Tesla: Underdog Inventors and Their Relentless Pursuit of Clean Energy (ECW Press), which details the journey of energy invention and struggles that many unconventional innovators and entrepreneurs face in their efforts to be taken seriously. A year earlier the Canadian Advanced Technology Alliance - the largest high-tech trade association in Canada - named Hamilton science and technology "reporter of the year" for his coverage of the cleantech sector. The same year he was named sustainable electricity "journalist of the year" by the Canadian Electricity Association. In 2008, he was named one of the most influential media personalities on green issues by Green Living Magazine. In 2005, Hamilton was recognized with a "Cleantech Pioneer Award" for being the first mainstream journalist in North America to have a column dedicated to clean technology and innovation coverage.

Hamilton was recently appointed an adjunct professor at York University's faculty of environmental studies, where he will assist in the creation of a new sustainable energy lab. He lives in Toronto with his wife, Lyne, and their two daughters Ruby and Claire.

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars A Practical Guide to Privacy Issues, October 22, 2002

By 

Victoria Brown (USA) - See all my reviews

This review is from: Privacy Payoff: How Successful Businesses Build Customer Trust (Hardcover)

Privacy Pays is an indispensable reference for anyone concerned with privacy issues. It contains a cogent analysis of the threats to individuals and corporations posed by modern information technology as well as an appraisal of regulatory solutions. The book offers compelling and practical advice for organizations that seek to protect the privacy of employees and customers and clearly demonstrates how doing so can enhance the bottom line. The Action Plan for Business alone is well worth the price of the book.

4.0 out of 5 stars From a Canadian privacy journalist's perspective:, October 4, 2002

By 

Murray R Long (Ottawa, Ontario Canada) - See all my reviews

This review is from: Privacy Payoff: How Successful Businesses Build Customer Trust (Hardcover)

Make space on your bookshelf for The PRIVACY PAYOFF: How Successful Businesses Build Customer Trust, a valuable new business primer on privacy by Ann Cavoukian and Tyler Hamilton. Cavoukian is the Information and Privacy Commissioner of Ontario and co-author of a previous book on privacy entitled Who Knows: safeguarding your privacy in a networked world. Hamilton is a business reporter and technology columnist at the Toronto Star who has covered consumer privacy issues extensively.
While Cavoukian's first book was consumer-oriented, this book is aimed at the small to medium business market, providing an excellent insight into the importance of good privacy practices.
In 12 chapters, this 300 page plus book addresses the significance of good data protection as a leading business issue (stating unequivocally that heightened post 9-11 government security concerns have absolutely nothing to do with the business need to address consumer privacy).
Chapters 3 and 4 address the fundamental concepts of privacy and the development of fair information practices or FIPS, with an explanation of how these FIPs have been translated into various codes (OECD, CSA and the FTC's "Big Four"). Chapter 4 goes on to describe the global regulatory environment, including the development of the EU Directive and the impacts of article 25 (adequacy of non EU-nation data protection), as well as the development of PIPEDA and the U.S. Safe Harbor arrangement. Other key U.S. privacy laws are also briefly summarized and there is a short comment on Asia/Pacific privacy legislation.
Chapter 5 looks at the need for business to take a comprehensive approach to privacy implementation beginning with a privacy diagnosis. Some tools are highlighted that businesses can use to assess their own current level of privacy principles compliance and shortcomings, including a Privacy Risk Assessment Test developed by Forrester Research Inc.
Some readers of this book may turn to chapter 6 first where the authors include profiles on six Chief Privacy Officers (five U.S.) including IBM's Harriet Pearson and Peter Cullen of the RBC Financial Group, who reports a 50 percent drop in privacy complaints since RBC committed to a high profile approach to privacy protection to maintain customer trust and achieve competitive differentiation. Jules Polonetsky of DoubleClick, which has had a roller-coaster ride of privacy problems, Kirk Herath of Nationwide Insurance Companies, Zoe Strickland of the US Postal Service, and Oliver Johnson of Merck & Co. are also profiled. All of the CPOs offer useful advice on the processes of privacy management within large and diversified organizations - see especially Zoe Strickland's five-point list.
Chapter 7 covers safeguards leaks, glitches and breaches with descriptions of viruses, worms and Trojan Horses, first-hand evidence on the perils of unsecured wireless networks, and a bottom-line comment that "sorry isn't enough."
In Chapter 8, the authors focus on consumer worries about digital data shadows, solutions to the cookies problem, the privacy risks of biometrics, satellite tracking, electronic tags, interactive TV, and other similar devices, and the growing, in fact alarming, increase in identity theft.
Chapters 9 and 10 cover the impacts of such consumer fears on marketing activities and the big issue of workplace privacy (there are excellent tips for employers on pages 247-249).
Chapter 11 covers technologies that can be used to enhance privacy (an ongoing focus of the Ontario Commissioner) and chapter 12 concludes with very practical advice on a privacy action plan for business. The "Top 25 Tips for Privacy Payoff" list is useful and practical.
This book is well researched and any observations and conclusions made by the authors are well-supported by factual detail and analysis. If there is any criticism of this book for a Canadian reader it is the orientation towards the U.S. marketplace as a source of research, examples of privacy issues, CPO profiles, and in some cases, even legislation. For example, a discussion of workplace privacy law starts off with a discussion of the U.S. Electronic Communications Privacy Act. It is only two pages later that Canada's private sector privacy law and its effect on workplace surveillance is briefly mentioned. While the authors cannot be faulted in aiming their book at the larger market of U.S. corporations (their publisher, McGraw-Hill, owner of Standard & Poor's and Business Week, is one of the world's biggest business publishing houses), and U.S. privacy mistakes by business tend to have far more dramatic impacts, more Canadian focussed content would have been desirable.
Nevertheless, this is an excellent primer for any business reader seeking to understand the broad issues of privacy protection in the commercial world and the business imperative to implement a thorough and cohesive privacy program. The practical advice in Chapter 12 alone makes the book worth every cent. For readers interested in Ann Cavoukian's views on opt in and opt-out consent, the book is also worth the money.

Murray Long, Canadian privacy consultant and journalist
N.B. This review taken from my electronic privacy newsletter

1.0 out of 5 stars GOOD CONCEPT - POORLY WRITTEN, October 1, 2002

By A Customer

This review is from: Privacy Payoff: How Successful Businesses Build Customer Trust (Hardcover)

This book will appeal more to U.S. readers as it is fully of American case law than to Canadians or other international audiences. There is no comparison of jurisdictions making it diffuclt to know what the best practices are and what the statutes actually say.

The few international examples included in the book seem to come out of left field and are not placed in content. No reason is given as to why a certain example is even used in the book.