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on September 19, 2005
The best way, somtimes, to talk about a larger condition is to delve into specifics. Colomina uses Loos and Corbusier to draw out comparisons about the use of information.

Considering the amount of architectural monographs being churned out on a daily basis, and the creation of terms such as "information architecture," it's extremely valuable to look at how modern architecture might have started from an alliance between types of publicity and design.

Both Loos and Corbusier come out, biography-wise, as extremely creepy, though shrewd in shaping how their work is percieved by the traces that they leave behind. In Corbusier's case, he leaves an archive stuffed with minutia, an overabundance of information to supplement the built work. Loos, on the other hand, leaves very little, and thus what little remains of his work requires imagination to fill gaps in his story. What a designer can gather from this is to ask the question: how does what we do effect what our work is? Colomina's work functions reflexively as well as she works from "evidence" to create representations of both architects.

It is a compelling argument, passionately written, and not the least boring.
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on September 15, 2015
this book makes an audacious, much needed intervention into architectural history and theory: architecture is just one of many mass media that proliferated in the modern period. i find myself with this book and colomina's other writings wishing she would turn to actual rather than elite architectural mass media to prove her point, yet, other than beatriz preciado's 2011/2014 "pornotopia," this challege has yet to be undertaken.
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on June 16, 2013
The book seems to be a rough photocopied version of the original.

Are you sure it's not a bootlegged copy?
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