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2 Reviews
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5.0 out of 5 stars
Business school bible,
By A Customer
This review is from: Private Label Marketing in the 1990s: The Evolution of Price Labels into Global Brands (Hardcover)
Comprehensive review of private label (store brands) industry and marketing. Only one of its kind.
1 of 2 people found the following review helpful:
5.0 out of 5 stars
Business school bible,
By A Customer
This review is from: Private Label Marketing in the 1990s: The Evolution of Price Labels into Global Brands (Hardcover)
Comprehensive review of private label (store brands) industry marketing. Only one of its kind.
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Most Helpful First | Newest First
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Private Label Marketing in the 1990s: The Evolution of Price Labels into Global Brands by Philip B. Fitzell (Hardcover - Mar. 1992)
Used & New from: $0.01
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