Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
Move over Chips Ahoy; there’s a new President’s Choice in town. The old days of packaging generic brands in plain white wrapper and black lettering are long gone. As retailers have grabbed power around the globe, they’ve transformed private labels from price purchases into powerful brands with their own cachet. As a result, once-powerful brand manufacturers like Nestle and Proctor & Gamble now find themselves competing for shelf space with their biggest customers, like Tesco and Wal Mart.
With retailers and private labels continuing to gobble up valuable market share, you might think that brand manufacturers are already implementing competitive strategies. But instead they are still creating strategies based on outdated myths and assumptions about private labels. A different approach is now essential if brand manufacturing wants to stay in the game.
In Private Label Strategy authors Nirmalya Kumar and Jan-Benedict E.M. Steenkamp debunk the long-standing myths about private labels, describe the new multilayered strategies that retailers are using for private labels, and change brand manufacturers to develop and effective response. But these esteemed authors don’t just tell a story and offer a challenge. They help you meet this challenge head on!
Based on international case studies and an unprecedented survey of customer insights, Private Label Strategy offers actionable strategies that you can develop today. The authors provide the tools you’ll need to compete against—or collaborate with—private label purveyors, and explain why you must consider private labels when telling your brand’s story.
Private Label Strategy is the first book to deal with a radically altered landscape where brand manufacturers compete directly with their retail customers. Some people say, “Brands are dead.” Now is the time to prove them wrong.
I have been looking for a book like this and it appears to be one of the few that take on the message of PLs in today's marketplace from the Brand's perspective and the Retailer's... Read morePublished on August 16, 2013 by merc13000
If you are in retail business, this book needs to be on your shelf. This textbook lays out the private label strategy in many industries in retail. Read morePublished on March 5, 2013 by Amazon Customer
This book if you work in the industry won't tell you anything ground breaking or new, but it's good as a reminder of what you know already. Read morePublished on August 5, 2012 by JRadford
In the old days, black and white stenciled labels clearly marked generic brands. Those days are gone. Read morePublished on December 11, 2008 by Rolf Dobelli
I am an incessant reader of business books and must say this is one of the best I've ever read. The statistics and charts and graphs in this book alone are worth the cost. Read morePublished on December 15, 2007 by Mary in Beauty
I think this book is very illustrative about the US retail market and maybe something about Europe.
I'm a private label advisor in México and think it is relevant... Read more
Private labels are everything but generic. Very inspiring book from re-known authors, the private label issue just deserved it after so many years growing consistently. Read morePublished on August 9, 2007 by F. G. Salmon Foucher