Customer Reviews

Pro SQL Server 2008 Analytics: Delivering Sales and Marketing Dashboards (Expert's Voice in SQL Server)

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I referred to this book while doing a prototype in building a Sales dashboard for a company. It gave me a jump start in using Microsoft technologies to come up with a dashboard in a short time. To be honest this is the first book I am referring to on this task. Especially I liked the case studies chapter at the end of the book to be very helpful. The chapters provide covers well on details around SQL Server analytics but I was looking for examples in each chapter to get me though. But this book solved it's purpose for me.
I will recommend this book to other like me who want to start working on dashboards and analytics using SQL Server tools.

I was hoping that this book would provide some architectural topics such as data structures and strategies for reporting but it came up short. This doesn't mean the book is not worth reading though. It does cover using basics of SSAS and dashboards but is far from a pro book.

the case studies were a good read and I liked the chapter that covered connecting excel to Google analytics as it covered some interesting scenarios but again, it was too elementary.

I would recommend this book only to those who are new to analytics and dashboard but even still I would recommend supplementing with other material or finding another book altogether.