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ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income Paperback – May 5, 2008

ISBN-13: 978-0470246672 ISBN-10: 0470246677 Edition: 1st

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Product Details

  • Paperback: 220 pages
  • Publisher: Wiley; 1 edition (May 5, 2008)
  • Language: English
  • ISBN-10: 0470246677
  • ISBN-13: 978-0470246672
  • Product Dimensions: 0.5 x 5.8 x 9 inches
  • Shipping Weight: 10.6 ounces
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (80 customer reviews)
  • Amazon Best Sellers Rank: #245,365 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Both authors are successful and profitable probloggers and here they reveal at last some of their secrets." (The Bookseller, Friday 14th March 2008)

From the Back Cover

Blogging for dollars — Do you have what it takes?

Here's the place to find out. Problogger.net is where bloggers worldwide go for advice and information on enhancing their blog's presence. Whether you're just starting out or have been blogging for years, learn from two professional bloggers how to turn your passion for blogging into extra revenue or possibly a rewarding career. This is not a get-rich-quick book, but rather a practical guide to creating and marketing a blog with the potential for generating a six-figure income.

Learn to:

  • Choose subject matter that works for you

  • Handle technical issues

  • Examine different ways your blog can earn income

  • Evaluate your blog's success

  • Keep content fresh and interesting

  • Use your blog to generate income indirectly


More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Well written and an easy read.
Kathy Rees
In this book the author explains that there are direct ways to make money from one's blog, and there are indirect ways.
Jeff Lippincott
Highly recommended - especially if you are new to the "business" of blogging.
Scott Fox, ClickMillionairescom

Most Helpful Customer Reviews

Format: Paperback
I loved this book. It is the first one I have read that actually explains how blogging can be used to make money directly. Most books I have read, and what I have experienced, indicate that blogging is not something to be done to make money directly.

In this book the author explains that there are direct ways to make money from one's blog, and there are indirect ways.

Direct Monetization:
>>Advertising
>>Sponsorships
>>Affiliate commissions
>>Paid reviews

Indirect Monetization:
>>Freelance writing contracts
>>Book deals
>>Speaking engagements
>>Consulting opportunities
>>Service contracts
>>Sell your own products

After reading this book I am still a believer that blogs are not something to consider if you want to make money from them directly. However, it can be done! But probably not the way you would think. It's not done by creating a blog, i.e., one blog and making it popular online. It's done by creating many blogs. Creating an empire of blogs and getting well connected in the blogoshere does it. Writing on any topic that can generate advertisers, sponsorships, affiliate commissions, and paid reviews does it. One blog won't do it. Two blogs won't do it. But a lot of blogs creating little streams of income will do it.

The authors provide us with some lessons they have learned about blogging:

1. Blogging for income takes time
2. Take it one step at a time
3. It takes hard work and discipline
4. Follow your dreams

Does this sound familiar? It should if you regularly read books for entrepreneurs. Blogging for bucks is just another small business. Instead of writing content for an arsenal of magazines, you are writing an arsenal of content for various blogs.
Read more ›
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217 of 223 people found the following review helpful By Tom Carpenter VINE VOICE on May 1, 2008
Format: Paperback
This is the 12th book I've read on blogging. The books I've read have run the gamut from marketing brochures clothed in the covers of a book to real sources of valued information. This book is clearly in the latter category and I would place it in the top one or two positions as my favorite so far.

I appreciated the author's very quick overvew of "what is a blog". Blogs are very easy to understand and the authors who have gone on for 20+ pages just describing a blog have obviously just been shooting for page count. This author gets into the real meat of the topic very quickly. The brief overvier of professional blogging as opposed to just blogging in chapter 1 was also helpful.

From the first chapter on, it's all about getting your game on. You have to realize that blogging your way to a six-figure income does not happen overnight just like building an email list (in a valid way) that has hundreds of thousands of opt-in emails doesn't happen overnight. This book holds your hand along this prolonged journey.
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76 of 79 people found the following review helpful By Farnoosh Brock VINE VOICE on June 24, 2008
Format: Paperback Verified Purchase
A great book and I was already a big fan of Darren Rowse and his blog. He is a very successful pro blogger, a fine example to follow and learn from and having the 2 perspectives - different backgrounds, both end up at pro blogging and both very successful - is very effective. The book is easy to follow, written for anyone who even hasn't the basics of technology down, and has a reasonably good flow. I just wish it covered the tricks of the trade in much more depth, with examples, case studies, personal experience, and tips that you do not find anywhere else. It was a bit general for me. I am still glad I read it.
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83 of 90 people found the following review helpful By Cathy Stucker VINE VOICE on April 30, 2008
Format: Paperback Verified Purchase
I have been looking forward to reading this book, and I couldn't wait to tear into the package as soon as UPS brought it to my door.

"ProBlogger" does not disappoint. Each page includes useful tips and techniques for building a successful blog. The chapters include:

Blogging for Money
Niche Blogging
Setting Up Your Blog
Blog Writing
Blog Income and Earning Strategies
Buying and Selling Blogs
Blog Networks
Blog Promotion and Marketing
Secrets of Successful Blogs
Creating Something Worthwhile

Reading this book from cover to cover will give you a solid education in blogging. It is the most comprehensive and realistic book I have seen on blogging, but it is not overwhelming. It covers everything from choosing a blogging platform and a topic, through design, what (and how often) to post, monetization strategies, interacting with your readers, using social media and getting links, and much, much more.

I found several tips that will help me focus my efforts and produce a better blog.

Once you finish reading the book, keep it near your computer so you can reference it frequently. This is not just a book for beginners. Even experienced bloggers will learn things they can use to gain readership and increase profits.

If you are going to buy a book about blogging, make it this one.

Cathy Stucker, [...]
Author of Mystery Shopper's Manual, 6th Edition
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57 of 63 people found the following review helpful By Riyad Kalla VINE VOICE on December 12, 2008
Format: Paperback Verified Purchase
I've been blogging for a few years now casually and didn't find this book useful almost at all. The authors don't give away any of their "secrets" or point you at what they have had successes with personally, it's one giant introductory piece of writing that just tips you towards different things to try.

For someone that has a brand new blog and has never done it before, this is a good intro.

For someone looking to take their blogging to the next level, this book is a boring read and won't say anything you can't get online by Googling.

I'd also point out that this book is written exactly like the ProBlogger articles are written -- it gives you just enough to peak your interest in a subject, then never *actually* addresses the question conclusively. Their articles online are very much the same way except every one of those articles point you at buying their book.

Also don't expect to see any monetary numbers in this book either, they far away from giving indications of how much they make, made, could make or should make... you're on your own there if you are trying to get a feel for your site's value as well (trying to price CPM and such).

I'd suggest renaming the book to "ProBlogger: Getting Started with Blogging", this book is not full of secrets or any specifics that would indicate how you get a six-figure income.
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