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Problem Solved: A Primer for Design and Communication Hardcover – October 24, 2002


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Product Details

  • Hardcover: 288 pages
  • Publisher: Phaidon Press (October 24, 2002)
  • Language: English
  • ISBN-10: 0714841749
  • ISBN-13: 978-0714841748
  • Product Dimensions: 1.3 x 8.4 x 9.8 inches
  • Shipping Weight: 3 pounds
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #2,625,211 in Books (See Top 100 in Books)

Editorial Reviews

Review

'Students and professionals alike will enjoy this primer for its engaging text and the wealth of imagery used to illustrate points.' (Artichoke, Australia) 'For once we have a graphics book that isn't just a parade of stunning imagery - impressive though its visual content is. A challenging theory underpins each wittily titled chapter, promoting brave and contentious ideas. It also pushes the importance of words in communication - a rare treat from a serious graphics tome.' (Design Week) 'A real tour de force. It covers an amazing amount of projects (and problems) and Johnson tackles them in an unpretentious and erudite way.' (Grafik, formerly Graphics International)

About the Author

Michael Johnson is Creative Director of johnson banks, which was voted most creative consultancy in Britain in 1999. He is Chairman of Education for British Design and Art Direction (D&AD) and lectures regularly on design theory and practice.

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Customer Reviews

3.8 out of 5 stars
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Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Joseph Gorecki on November 20, 2003
Format: Hardcover
In his first book, Michael Johnson has compiled and commented on a vast array of innovative and effective adverising and design, as well as some no so effective work - this is a strong point in the book - as we often learn more from mistakes than we do from achievements.
The book itself is very well designed, with a very coherent layout, lovely paper, and excellent printing and colour reproduction.
Johnson's writting style is easy going and at times witty, he is an informed designer and pens some great commentary throughout the book on what works and what doesn't.
My only problem was this: the commentary by Johnson only goes so far. It's more than enough information for the casual reader, but for graphic design or advertising students and proffessionals, it may seem like the nitty-gritty of the creative process is not revealed enough. Admittedly, with so many examples given in Problem Solved, this would be impossible.
Hopefully Johnson will do another book with fewer design pieces and more talk with the designers.
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3 of 4 people found the following review helpful By james humphreys on April 2, 2003
Format: Hardcover
By avoiding the temptation to plug his own firm's work, the author has the freedom to compile a surprising and thought-provoking gallery of design being used to solve real-world problems. The section on design, nation and politics is particularly strong, but throughout there are examples of creative and inspiring design that also does the job. As a bonus, it's engagingly written, entertaining, and well laid out.
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0 of 2 people found the following review helpful By N. Jacinto on January 1, 2010
Format: Paperback Verified Purchase
Very good content. Very Bad Design. What worries me is the Ernest Bettler "issue" (pag. 202; 2002Ed.), it makes me wonder how well researched is this book (Problem). So one has to make a an extra effort to re-research it's content. But then again, any one with the desire to learn more will do that anyway (Solved).
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0 of 4 people found the following review helpful By S. J. on January 10, 2006
Format: Paperback Verified Purchase
This turns out to be a new favorite. Lots of great insight.
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