The Problem Is They Don't Know The Problem [Paperback]

Robert M. Sandelman (Author)

Book Description

ISBN-10: 0971313504 | ISBN-13: 978-0971313507 | Publication Date: August 1, 2001

If you have a small or middle sized business, or if you want to discover new ways to market and sell your product or service - this book is for you. The man the New York Times called The Wizard of Sales Promotion shows you how to isolate the problem so that you can solve it. Learn from his methods and techniques. Study the case histories and become a more successful marketing executive.

Editorial Reviews

About the Author

Bob Sandelman formed the first sales promotion agency in the United States. Formed in 1955, Robert Brian Associates worked with such prestigious corporations as Nabisco, Chesebrough-Ponds, and American Home Products. Bib is the mind behind entertainment in supermarkets, and the creator of the American Express Gold Card. A graduate of New York University, Bob currently shares his time between homes in Pennsylvania and Florida.

Product Details

• Paperback: 223 pages
• Publisher: Sandtrap Productions (August 1, 2001)
• Language: English
• ISBN-10: 0971313504
• ISBN-13: 978-0971313507
• Product Dimensions: 8.3 x 5.2 x 0.8 inches
• Shipping Weight: 13.9 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #4,396,483 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 3 people found the following review helpful:

5.0 out of 5 stars Fantastic book, June 30, 2003

By 

David B "David B" (New York, NY United States) - See all my reviews

This review is from: The Problem Is They Don't Know The Problem (Paperback)

Just finished reading it again. Extremely entertaining - outrageous and creative. Great inspiration, and indirectly, guidance. Most marketing books are dull and inane but this one is a great read.