Here is more detailed information on this product from other websites and the mfg. I wish Amazon would require sellers to post all the ingredients and such, but they don't. So here is more info, hope it helps someone out:
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ProDen PlaqueOff Animal is an easy way for those dog and cat owners to care for their pet's teeth who don't have the patience or inclination to brush their dog or cat's teeth regularly. The product comes in powdered form and it is simply added on a daily basis to dry or wet food. Dogs and cats like the taste of the small amount that is added.
ProDen PlaqueOff Animal does not rely on topical application or friction. The product is ingested and works systemically. The natural compound in the product comes out through the saliva and works to break down the bacterial biofilm that forms on the teeth and gums. This is how the natural bacteria in the mouth take hold onto the teeth and gums, colonizing and creating the oral problems of plaque and tartar, bad breathe and gingivitis. It does not change the pH of the mouth or kill off the normal levels of bacteria. ProDen PlaqueOff has been proven to reduce plaque and tartar on the teeth and gums, depending on composition, diet and how long it has been there. It then works to prevent bad breath, plaque and tartar from returning. Patients generally begin to see results over a 2-8 week period, and will see further benefits with continued use.
ProDen PlaqueOff Animal is made from a specific strain of selected seaweed harvested from above Scandinavia. This seaweed has developed a natural defensive mechanism against bacterial biofilm. The product is made only from this seaweed and has no additives or chemicals added. It is human grade and human tested.
Available in 60g Bottle or 180g Tub
For Cats & Dogs Under 25 lbs 1 - 60g Bottle - will last 1 Year
For Dogs Between 25 & 50 lbs 1 - 60g Bottle - will last 6 Months
For Dogs Over 50 lbs 1 - 60g Bottle - will last 3 Months
Ingredients - Natural plant marine algae D1070, minerals and trace minerals 22%, fibre 6%, proteins with all amino acids 6%, Omega-3 fatty acids 2%. Free of artificial coloring, preservatives, gluten, salt and sugar.
Guaranteed Analysis
Major Components
N-free extractives 45% - 60%
Alginic acid 20% - 26%
Fucoidan 10% - 15%
Phenol 5% - 15%
Mannitol 5% - 8%
Laminaran 2% - 5%
Crude protein 5% - 10%
Crude fibre 8%
Major Minerals
Sulfur 35,000 mg/kg
Chlorine 37,000 mg/kg
Sodium 35,000 mg/kg
Lipid 30,000 mg/kg
Potassium 25,000 mg/kg
Calcium 20,000 mg/kg
Magnesium 7,000 mg/kg
Minor Minerals
Phosphorus 1,500 mg /kg
Iodine 500 - 1,200 mg /kg
Iron 150 - 1,000 mg /kg
Zinc 50 - 200 mg /kg
Boron 40 - 100 mg /kg
Manganese 10 - 50 mg /kg
Barium 15 - 50 mg /kg
Cobalt 1 - 10 mg /kg
Copper 1 - 10 mg /kg
Selenium 4 mg /kg
Nickle 2 - 5 mg /kg
Molybdenum 0.3 - 1
Vitamins
Vitamin C 500 - 2,000 mg /kg
Vitamin E 150 - 300 mg /kg
Vitamin A 30 - 60 mg /kg
Niacin 10 - 30 mg /kg
Potassium 10 mg /kg
Riboflavin 5 - 10 mg /kg
Vitamin D 4 mg /kg
Thiamin 1 - 5 mg /kg
Biothin 0.1 - 0.5 mg /kg
Folacin 0.1 - 0.5 mg /kg
Suggested Use:
ProDen PlaqueOff should be added to dry or wet food on a daily basis.
Each bottle contains a serving spoon to measure out the proper amount.
Pet Type Weight Daily Dosage
Cat All 1/2 scoop daily
Dog Up to 25 lbs 1/2 scoop daily
Dog 25 - 50 lbs 1 Scoops
Dog Over 50 lbs 2 Scoops
Caution
Not recommended for animals undergoing treatment for hyperthyroidism
About Arsenic (information supplied by ProDen's creator, Dr. Sune Wikner)
It is important to understand that arsenic exists everywhere in nature. There are two forms of arsenic: inorganic and organic. The former may be toxic; the latter is not. In the US the upper safe consumption limit is 2 µg arsenic per kg body weight per day. In Europe the figure is 15. Note that those figures relate to inorganic arsenic. Several studies report that the algae that used in ProDen PlaqueOff contains exclusively organic arsenic (7 µg per scoop).
Moreover, ProDen contains alginates which are poorly absorbed from the intestine into the bloodstream. Instead they are excreted via feces. The alginates found in PlaqueOff have another well known property. They bind heavy metals like Strontium, Arsenic, Lead and Cadmium. Then the heavy metals leave the body via feces with the alginates and do not enter the blood. In fact, people living near nuclear plants in the US are recommended to eat algae if there is a risk for strontium leaking from the plant.
Therefore, there is no risk for arsenic poisoning for pets taking ProDen PlaqueOff.
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UPDATE FROM ME:
So far, both cats HATE it when I add this to their food. I was doing it daily, but we had so much spoiled food
from them trying to bury it and refusing to eat it, that I stopped putting it in daily. We even took a break for a while.
I just put it in their food again last night, and again, a few bites because they didn't know I'd put it in there,
and they walked away!
I imagine this product would be fabulous for dogs, who (let's be real) don't get too picky over their food most
of the time. But for cat owners, it is doing to be a 50/50 if you can even get it down your cat.
We took several "before" photos of our cats' teeth so we could compare. That was a couple months ago, and we've
seen no change yet. However, it isn't a fair comparison when most of the time, they don't want to eat whatever I've
put it in.
I'm also still not thrilled with the arsenic description. Even though it might be safe amounts or types,
I can't get past the association of "arsenic" and "poison". I guess the amount is negligible, but I'm not
totally content about it.
There is plenty in the small package. The spoon for dosage is miniscule, but is the proper amt.
I use about half of that spoon for their wet dinner (one can is split between 2 cats for dinner).
I mix it in thoroughly. I even tried making a gravy paste (which they love) with warm water and some of
that night's can and the Proden, but they always know it is in there, and reject it.
So, I really can't recommend this for cats, since I haven't found a way to get it down them yet.
Anything they aren't taking in or keeping down can't be doing them a lot of good.