"How to Produce Creative Publications" is a first-class guide for anyone who wants to acquire the skills to make in-house publishing a success. Tom Bivins and Bill Ryan show you how to research and write winning copy and how to design eyecatching layouts. You'll learn all about handling traditional typesetting and printing methods and--in parallel--you'll learn how to get the most out of your computer. Software applications have revolutionized the world of in-house publications and brought it right into your office. What was once sent out to specialist publishers and printers can now be done at your desk. This book will help you take control. It will teach you everything from choosing the right hardware and software, to editing, illustrating, and printing computer-generated copy. Part One leads you through the tricks and tools of the trade: Writing, Design, Typography, Layout, Illustration, and Printing. At each stage, the authors introduce specific computer applications that will broaden your options, cut your workload and costs, and tighten your schedule. Part Two describes in depth the four basic in-house formats: Newsletters, Magazines, Annual Reports, and Brochures. You'll find out how to select the best format for your needs and how to bring your ideas to life on the screen.
TOM BIVINS is a professor in the School of Journalism and Communication at the University of Oregon. He has worked in broadcasting, advertising, public relations, and as a graphic designer and editorial cartoonist. He is slightly overeducated, but doesn't let that get in the way of having fun with words and pictures.
He is the author of books on media ethics, public relations writing, publication design, advertising, and newsletter publication. He also has published a couple of children's books with his brother and a small book of poetry (all on his own).
He primarily teaches ethics to journalism students. Mark Twain is his moral inspiration. His critique of all things powerful made him the perfect literary defender of all things not so powerful, yet deserving.
You can visit his website at:
http://jcomm.uoregon.edu/~tbivins/Bivins/index.html.
