Cathrine Kellison's class was a huge influence on me-if you want a foot in the door in the cutthroat business of TV and new media, this book is a MUST READ.
-Silvio Horta, Creator, Executive Producer, and Head Writer of Ugly Betty
"Ms. Kellison has written a very readable, well organized and detailed text about how the disorganized business of television works.
-Richard P. Rubinstein, Executive Producer of Stephen King's The Stand miniseries and of Frank Herbert's Dune miniseries. Senior Producer of the upcoming "Dune feature from Paramount
"Ms. Kellison emphasizes the need to understand and protect each project in four ways: creatively, legally, technically, and financially. Not only does this book provide an encouraging, real-world approach to producing, it also borders on a philosophy for producers - the need for ethics, people skills, respect, collaboration, lifelong learning, and balance.
- Sandra J. Ruch, Executive Director/Publisher--International Documentary Association
...a must read for students and practitioners who want a complete road map through the maze of producing for television and new media. It is a definitive guide to what to do, and what not to do, in becoming a professional and successful television producer. Her chapter of first person interviews is worth the price of the book all by itself. This second edition is a real collaboration between classic producing skills and the future of new media.
- Al Lieberman, Executive Director - Entertainment, Media and Technology program, Stern School of Business, New York University
From the Back Cover
Producing for TV and New Media
provides a comprehensive look at the role of the "Producer in television and new media. At the core of every media project there is a Producer who provides a wide array of creative, technical, financial, and interpersonal skills. Written especially for new and aspiring producers, this book looks at both the Big Picture and the essential details of this demanding and exhilarating profession.
A series of interviews with seasoned TV producers who share their real-world professional practices provides rich insight into the complex billion-dollar industries of television and new media.
This type of practical insight is not to be found in other books on producing. This new edition now covers striking developments in new media, delivery systems, the expansion of the global marketplace of media content.