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Producing for TV and New Media: A Real-World Approach for Producers (Portuguese Edition) (Portuguese) Paperback – February 4, 2013

ISBN-13: 978-0240818979 ISBN-10: 0240818970 Edition: 3rd

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Producing for TV and New Media: A Real-World Approach for Producers (Portuguese Edition) + Getting it Done: The Ultimate Production Assistant Guide
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Product Details

  • Paperback: 416 pages
  • Publisher: Focal Press; 3 edition (February 4, 2013)
  • Language: Portuguese
  • ISBN-10: 0240818970
  • ISBN-13: 978-0240818979
  • Product Dimensions: 10.1 x 7.2 x 1 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #136,344 in Books (See Top 100 in Books)

Editorial Reviews


Cathrine Kellison's class was a huge influence on me-if you want a foot in the door in the cutthroat business of TV and new media, this book is a MUST READ.”
-Silvio Horta, Creator, Executive Producer, and Head Writer of Ugly Betty

"Ms. Kellison has written a very readable, well organized and detailed text about how the disorganized business of television works.”
-Richard P. Rubinstein, Executive Producer of Stephen King's The Stand miniseries and of Frank Herbert's Dune miniseries. Senior Producer of the upcoming "Dune” feature from Paramount

"Ms. Kellison emphasizes the need to understand and protect each project in four ways: creatively, legally, technically, and financially. Not only does this book provide an encouraging, real-world approach to producing, it also borders on a philosophy for producers - the need for ethics, people skills, respect, collaboration, lifelong learning, and balance.”
- Sandra J. Ruch, Executive Director/Publisher--International Documentary Association

”...a must read for students and practitioners who want a complete road map through the maze of producing for television and new media. It is a definitive guide to what to do, and what not to do, in becoming a professional and successful television producer. Her chapter of first person interviews is worth the price of the book all by itself. This second edition is a real collaboration between classic producing skills and the future of new media.”
- Al Lieberman, Executive Director - Entertainment, Media and Technology program, Stern School of Business, New York University

From the Back Cover

Producing for TV and New Media provides a comprehensive look at the role of the "Producer” in television and new media. At the core of every media project there is a Producer who provides a wide array of creative, technical, financial, and interpersonal skills. Written especially for new and aspiring producers, this book looks at both the Big Picture and the essential details of this demanding and exhilarating profession.

A series of interviews with seasoned TV producers who share their real-world professional practices provides rich insight into the complex billion-dollar industries of television and new media.

This type of practical insight is not to be found in other books on producing. This new edition now covers striking developments in new media, delivery systems, the expansion of the global marketplace of media content.

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Cesar on May 11, 2013
Format: Paperback Verified Purchase
It's a complete guide for a TV/Film Producer.
Easy to read and you have the real feeling of what is to be a producer.
I Recommend !!!
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By Amazon Customer on December 18, 2013
Format: Kindle Edition Verified Purchase
As an actress turned producer for the year, I was able to get so much info out of this book. Not to mention that it specifically helped attribute specific advice for New Media projects. It is A LOT of info so it will take some time to get through. I wish I would've heard about this book when I first started the process, but it was still a huge asset to read during the production of our series. If you are a first time producer, I definitely recommend getting this book. There is so little info about producing online content as it is still very new and everyone is kind of finding their own way in this medium. It also has info on producing regular network/distributor content as well as New Media content so that is a definite plus! It includes sample contracts and other resources that will help you save a lot of time and get exactly what you need for your project! I Love it!!!
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