Producing Video Podcasts: A Guide for Media Professionals [Paperback]

Richard Harrington (Author), Mark Weiser (Author)

Book Description

ISBN-10: 0240810295 | ISBN-13: 978-0240810294 | Publication Date: March 20, 2008 | Edition: 1

Put the video podcast medium to work for you and your clients with a winning formula. Know how video podcasts work and every facet of what it takes to produce a professional-quality program that will meet every criterion for success. The authors are seasoned video production pros that have been on the crest of the video podcasting wave as it has risen. With over 2500 episodes produced, they can reveal what works and what doesn't with detailed, illustrated guidance. You get the nuts and bolts of the complete process, including:

* Preproduction: budgeting guidelines, mapping your production, and working with talent
* Production: the ENG shooting style, lighting values and portability, sound, essential camera features, acquisition formats, and gear lists
* Postproduction: resources for adding music and images, motion graphics, and editing techniques
* Delivery: cost-effective hosting options, creating RSS feeds, compression, and hosting processes
* Promotion: choosing directories, promoting your program, and monetizing your podcast

Instruction and case studies go in-depth on issues unique to the podcast medium. A full-color presentation delivers tangible, inspiring examples of creative video podcasts. The companion website-www.VidPodcaster.com-provides a blog, templates, planning documents, sample clips, and state-of-the-art updates.

* Written by video experts for video experts
* Artist profiles and case studies demonstrate creative implementations
* Companion web site provides template planning documents, sample clips and state-of-the-art updates

Editorial Reviews

Review

This guide is full of solid information from people who know online video and are in the trenches doing it. It's a must read for anyone who wants to produce professional video podcasts. - Jason Van Orden, podcasting consultant and author of Promoting Your Podcast


.required reading..Starting with a clear analysis of the nature and business of podcasting it covers the essentials of production and finishes with the all-important topics of delivery, RSS feeds, publishing, and hosting. - Tom Wolsky, vp editorial, National Podcasting System, www.nationalpod.com


WOW, the accumulated knowledge from 1000's of hours of planning, production, post and delivery essentials delivered in a simple, concise fashion.a professional resource manual that needs to be a part of every video production library.- Gary Adcock, digital artist and technology trainer


.not just a book about Podcasting, but a full primer on professional audio and video production and digital publishing that is lavishly illustrated and full of practical tips. - Philip Hodgetts, president and ceo, Open Television Network openTVnetwork.com

From the Back Cover

This guide is full of solid information from people who know online video and are in the trenches doing it. It's a must read for anyone who wants to produce professional video podcasts.
- Jason Van Orden, podcasting consultant and author of Promoting Your Podcast


...required reading...Starting with a clear analysis of the nature and business of podcasting it covers the essentials of production and finishes with the all-important topics of delivery, RSS feeds, publishing, and hosting.
- Tom Wolsky, vp editorial, National Podcasting System, www.nationalpod.com


WOW, the accumulated knowledge from thousands of hours of planning, production, post and delivery essentials delivered in a simple, concise fashion.a professional resource manual that needs to be a part of every video production library.
- Gary Adcock, digital artist and technology trainer


...not just a book about Podcasting, but a full primer on professional audio and video production and digital publishing that is lavishly illustrated and full of practical tips.
- Philip Hodgetts, president and ceo, Open Television Network, openTVnetwork.com

Put the video podcast medium to work for you and your clients with a winning formula. Know how video podcasts work and every facet of what it takes to produce a professional-quality program that will meet every criterion for success. The authors are seasoned video production pros that have been on the crest of the video podcasting wave as it has risen. With over 2500 episodes produced, they can reveal what works and what doesn't with detailed, illustrated guidance. You get the nuts and bolts of the complete process, including:
* Preproduction: budgeting guidelines, mapping your production, and working with talent
* Production: the ENG shooting style, lighting values and portability, sound, essential camera features, acquisition formats, and gear lists
* Postproduction: resources for adding music and images, motion graphics, and editing techniques
* Delivery: cost-effective hosting options, creating RSS feeds, compression, and hosting processes
* Promotion: choosing directories, promoting your program, and monetizing your podcast

Instruction and case studies go in-depth on issues unique to the podcast medium. A full-color presentation delivers tangible, inspiring examples of creative video podcasts. The companion website-www.VidPodcaster.com-provides a blog, templates, planning documents, sample clips, and state-of-the-art updates.

Richard Harrington is a certified instructor for Adobe, Apple, and Avid, and a member of the National Association of Photoshop Professionals Instructor Dream Team. He is a popular trainer, podcaster, and prolific author, with 11 books and articles in DV, Photoshop User, and Layers magazine to his credit.

Mark Weiser is vice president of operations for RHED Pixel. Named to AV Multimedia Producer's list of top producers, Mark has been a featured speaker at DV Expo and the NAB conferences.

RHED Pixel (www.RHEDPixel.com) is a visual communications consultancy that is co-owned by the principal authors. Video and multimedia projects produced include over 2,500 video podcasts for clients that include Microsoft, Apple, and Google.

See all Editorial Reviews

Product Details

• Paperback: 256 pages
• Publisher: Focal Press; 1 edition (March 20, 2008)
• Language: English
• ISBN-10: 0240810295
• ISBN-13: 978-0240810294
• Product Dimensions: 9.7 x 7.4 x 0.6 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #232,659 in Books (See Top 100 in Books)
  • #1 in Books > Computers & Technology > Graphic Design > Web Design > Web Graphics

More About the Author

Richard Harrington

A certified instructor for Adobe and Apple, Rich Harrington is an expert in motion graphic design and digital video. His producing skills have been recognized by AV Video Multimedia Producer Magazine who named him as one of the Top Producers of 2004.

Rich is a member of the National Association of Photoshop Professionals Instructor Dream Team, and a popular speaker on the digital video circuit. He has managed conferences since 2003 for the National Association of Broadcasters.

Rich's book, Photoshop for Video, was the first of its kind to focus on Photoshop's use in the world of video. He is also a contributing author for From Still to Motion, Video Made on a Mac, and Producing Video Podcasts. Rich is also the author of Understanding Adobe Photoshop CS5: The Essential Techniques for Imaging Professionals.

A Masters Degree in Project Management fills out Rich's broad spectrum of experience.

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Very easy to read and very informative, August 20, 2008

By 

Mark Carrara (Northwoods of Wisconsin) - See all my reviews
(REAL NAME)   

This review is from: Producing Video Podcasts: A Guide for Media Professionals (Paperback)

I normally don't write reviews, but after meeting the author at a recent conference, I felt I had to spread the word. This is one of the best books on technology I have read in a while, and I read a lot of tech books for my job. If you know technology but need the video part it works, if you know video and need the technology part, it works, if you need both it works. The book just works. I have been following Richard's podcasts for a couple years, but have never read any of his books, my loss. If you are interested in video podcasting, this is the book for you. My only warning would be make sure you are interested in podcasting and not streaming. There is a huge difference and this book shows you the difference, then teaches you podcasting.

1 of 1 people found the following review helpful:

5.0 out of 5 stars A Complete Handbook on Video Podcasting, October 19, 2008

By 

Yvonne Perry "Author of Whose Stuff Is This? ... (Nashville, TN) - See all my reviews
(REAL NAME)   

This review is from: Producing Video Podcasts: A Guide for Media Professionals (Paperback)

A writer friend asked me to take a look at Producing Video Podcasts A Guide for Media Professionals by Richard Harrington and Mark Weiser. As an audio podcaster for two years, he knew I would have an interest in seeing what could be done with video to produce a show. Understanding my desire for quality in any avenue, he knew I would want to do it the very best and most professional way. This book is THE tool for such a purpose.

The authors give good definitions of industry terms that might not be familiar to a novice podcaster. The book covers a wide variety of features and gives step-by-step instruction on using the latest and ever-evolving technology and equipment, but it also discusses the business side of podcasting such as budget, hosting, publishing, and monetizing the show.

You'll be able to understand your audience and how to approach them after reading Producing Video Podcasts. The book is careful to keep beginning podcasters out of trouble with the copyright police by making sure the reader understands what music is safe for use on podcasts and where to obtain such material.

No book on videography would be complete without some information on RSS feed, YouTube, setting up cameras and microphones for filming, how to edit, and understanding HDV (high-definition video) standard sizes and frame rates. This book covers all that and much more. Filled with graphics, samples, tips, and photos, this is the complete handbook on preproduction, production, postproduction, delivery, and promotion of a professional video podcast.

2 of 3 people found the following review helpful:

5.0 out of 5 stars Awesome Resource, April 14, 2008

By 

Larry Paul - See all my reviews
(REAL NAME)   

This review is from: Producing Video Podcasts: A Guide for Media Professionals (Paperback)

If you are interested in Video Podcasting as a Professional, then this is the resource for you. The book is a treasure trove of knowledge with a great support web site as well providing you additional information, forms and tips that any video podcaster will find useful. If you have never done a video podcast from beginning to end, you will be shocked at the details and the steps required to do this properly. Richard and Mark have put a lot of detail in their book and what has been great for me is that when I ran in to a problem on the book's website, Richard responded to me very quickly and helped me with my problem. I would completely recommend this book to anyone currently doing video podcasts or simply interested in the process. If you are looking to do video podcasts professionally, then this is a must have book.