Industrial-Sized Deals TextBTS15 Shop Women's Handbags Learn more nav_sap_SWP_6M_fly_beacon Melanie Martinez Storm Fire TV Stick Subscribe & Save Find the Best Purina Pro Plan for Your Pet Shop Popular Services Home Theater Setup Plumbing Services Assembly Services Shop all tmnt tmnt tmnt  Amazon Echo Fire HD 6 Kindle Voyage The Walking Dead\ Shop Now Deal of the Day
Buy New
$26.66
Qty:1
  • List Price: $35.00
  • Save: $8.34 (24%)
FREE Shipping on orders over $35.
Only 6 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
New Product Blueprinting ... has been added to your Cart
Sell yours for a Gift Card
We'll buy it for $1.76
Learn More
Trade in now
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

New Product Blueprinting The Handbook for B2B Organic Growth Hardcover – June 11, 2008

11 customer reviews

See all formats and editions Hide other formats and editions
Amazon Price New from Used from
Hardcover
"Please retry"
$26.66
$19.43 $10.38

Best Books of the Year So Far
Best Books of the Year So Far
Looking for something great to read? Browse our editors' picks for 2015's Best Books of the Year So Far in fiction, nonfiction, mysteries, children's books, and much more.
$26.66 FREE Shipping on orders over $35. Only 6 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

New Product Blueprinting The Handbook for B2B Organic Growth + What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Price for both: $43.74

Buy the selected items together

Editorial Reviews

Review

New Product Blueprinting brings clarity to the fuzzy front end of product development. It is a critical tool for B2B companies that want to develop high-value products that address unmet market needs. Additionally, it engages potential customers as part of the process and is very user-friendly. Mr. Adams outlines a clear and comprehensive roadmap that will enable adopting companies to get ahead of competition and achieve business sustainability.
Nes Rotstein, Global Marketing Director, The Dow Chemical Company

Your competitors always seem to be chasing the same opportunities you chase. Sometimes you win, but your competitors quickly catch up. How can you get a competitive edge with breakthrough products that incorporate what your customers really want, providing product attributes that simply aren t on your competitors radar screens? With New Product Blueprinting, you gain a B2B marketing, customers first advantage that will leave your competitors wondering how your team was able to learn the customers deep-seated needs. Dan Adams presents his proven methods in this book, laid out with the same clarity he has provided to us through his workshops and follow-up support. AIM has helped us become skilled craftsmen with these tools, setting us on the path to thrill our customers with a process that helps us discover and deliver what our customers really want... by asking them. Imagine that! We and our customers thank you, Dan, as we move forward with breakthrough products.
Jim Papenfuss, Senior Director, Product Marketing, Sherwin-Williams

Everyone is talking about understanding customer needs in the fuzzy front end, but no one has a plan that truly works until now. With New Product Blueprinting, the talking stops, and the doing starts. Dan Adams has created a great system that truly works. If you want to tackle the tall task of truly meeting your customers needs, Blueprinting is the way to do it... and this book is your starting point. --Jeffrey Stupar, Director of Research, Illinois Tool Works Inc.

Your competitors always seem to be chasing the same opportunities you chase. Sometimes you win, but your competitors quickly catch up. How can you get a competitive edge with breakthrough products that incorporate what your customers really want, providing product attributes that simply aren t on your competitors radar screens? With New Product Blueprinting, you gain a B2B marketing, customers first advantage that will leave your competitors wondering how your team was able to learn the customers deep-seated needs. Dan Adams presents his proven methods in this book, laid out with the same clarity he has provided to us through his workshops and follow-up support. AIM has helped us become skilled craftsmen with these tools, setting us on the path to thrill our customers with a process that helps us discover and deliver what our customers really want... by asking them. Imagine that! We and our customers thank you, Dan, as we move forward with breakthrough products. --Jim Papenfuss, Senior Director, Product Marketing, Sherwin-Williams

Everyone is talking about understanding customer needs in the fuzzy front end, but no one has a plan that truly works until now. With New Product Blueprinting, the talking stops, and the doing starts. Dan Adams has created a great system that truly works. If you want to tackle the tall task of truly meeting your customers needs, Blueprinting is the way to do it... and this book is your starting point. --Jeffrey Stupar, Director of Research, Illinois Tool Works Inc.

About the Author

Dan Adams, President of Advanced Industrial Marketing, Inc. (AIM), is passionate about B2B new product development. In over 30 years working within and with major B2B corporations, he has explored every aspect of product development, building New Product Blueprinting from the ground up. He is a chemical engineer and holder of many patents and innovation awards, including a listing in the National Inventors Hall of Fame. Adams was head of strategic planning for a billion-dollar company and has extensive experience in Fortune 500 marketing, business development and leadership positions. He is an award-winning speaker and conducts workshops in every region of the world.

He built his company on the belief that understanding your customers deepest needs is a competitive advantage you should learn not outsource. AIM conducts workshops globally to train commercial and technical teams in advanced B2B product development, provides strong post-workshop coaching support... and then gets out of the way.

Dan fine-tuned his principles of New Product Blueprinting by guiding teams through hundreds of customer interviews. A certified instructor in Kirton Adaption-Innovation, he helps workshop participants understand their own unique problem-solving styles to boost the effectiveness of their teams and customer interviews. He is passionate about follow-through and works with clients to ensure post-workshop success.

E-mail information@newproductblueprinting.com to learn more.

NO_CONTENT_IN_FEATURE

Amazon Local Register Amazon Local Register


Product Details

  • Hardcover: 224 pages
  • Publisher: AIM Press; First Edition edition (June 11, 2008)
  • Language: English
  • ISBN-10: 0980112346
  • ISBN-13: 978-0980112344
  • Product Dimensions: 1 x 7 x 10 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #324,222 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

5 star
73%
4 star
27%
3 star
0%
2 star
0%
1 star
0%
See all 11 customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By New Business Developer on June 12, 2008
Format: Hardcover
If your company sells products to other companies, this is a must-read.

Adams turns much of the traditional voice-of-the-customer conventional wisdom on its head. He makes a compelling case that your business customers are much different than end-consumers; they're highly trained, are not as easily manipulated by Madison Avenue, are fewer in number and so on. And if so, then using 30-year-old consumer-goods VOC techniques is sub-optimizing.

He lays a groundwork of new-to-the-world principles for business-to-business product development. The book isn't long--just over 200 pages--and I would like to have heard just a bit more of how he developed his theory (although the book is well footnoted). On the other hand, it has great "idea-density" and seems to be designed for reading by the busy executive. Many readers will like the fact that about half of the book is devoted to practical hands-on tips that a marketing person could begin applying right away.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Patrick Hendren on June 20, 2008
Format: Hardcover
Having worked in sales all my life, I've always known that what sets a company apart is its ability to partner with customers to help them solve their problems. Adams puts a different slant on the process. He starts out by explaining that you don't try to sell customers your products, nor do you start out by solving their problems for them. (I suspect most of us have been bitten by a prospect that took the solution you developed for them and gave it to someone else to execute...ouch!) Instead, you use a methodical, proven approach to probe customers about their desired outcomes. As Adams writes, "After these outcomes are understood and quantitatively prioritized, there is plenty of time for the supplier to privately develop solutions and build an intellectual property hedge around them." (I liked that phrase so much I went back and looked it up.) This is a good book for anyone who wants to find good customers, make them happy, and keep them coming back for more.
Patrick Hendren
SMC Corporation of America
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Anthony Ray Dehart on June 19, 2008
Format: Hardcover
I own a company that makes custom cutting tools for the woodworking and solid surface industries. As such, I am no stranger to innovation. But Dan Adams takes the concept to a whole new level in New Product Blueprinting. He does a brilliant job of explaining how to get inside the customer's mind and uncover what he or she really wants and needs. Adams lays out a step-by-step interview process that not only sets you up for great product design, it endears you to the prospect or customer. This author recognizes something very important: it's all about trust. Even if you're the best company for the job, if you don't come across as caring and respectful, all the expertise in the world won't matter. If your livelihood depends on new product development--and in this economy, I think that pretty much covers everyone in the manufacturing world--do yourself a favor and read this book.

Anthony DeHart
DeHart Tooling Components, Inc.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Adam Prestwood on June 24, 2008
Format: Hardcover
Everybody knows you have put the customer first. It has become one of those business clichés, like "cutting edge technology" or "thinking outside the box" or "the customer is always right." But what does it really mean in terms of product development? How, exactly, do you move beyond lip service (oops, there's another cliché!) and really put the customer first? Read this book and you'll know the answer. New Product Blueprinting takes a pretty complicated subject and boils it down to a series of how-tos that are invaluable to any manufacturer who has to make things his customers will want to buy. I highly recommend it.
Adam Prestwood
Pampco, Inc.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Lev Vayner on November 1, 2010
Format: Hardcover
Dan Adams is a pioneer in the product development field. He has managed to take the complex process of product blueprinting and broke it into the simplest concepts. As you work through his book, you will quickly start to see the value of his teachings. If you are in B2B, this is a must read!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover Verified Purchase
I was looking for this book for quite some time as it was referenced as the new bible for product development to take over from stage-gate methods (Cooper). I finally found the whole name/author in What Customers Want. This is a very valuable book as it will save product and services companies a lot of money and wasted effort. As the author says, manufacturers can produce a six sigma product routinely, yet R&D departments still have 3 out of 4 products fail in the marketplace - with the funds expended wasted. Using Product Blueprinting a company will find out early where there is a market need before the product is developed. And yes using this method, Apple would have still developed the Ipod. The major difference in this process is the increased amount of effort and time done at the front end in market research , innovative discovery interviews and so on, with the seventh stage being a business case. This book fits with Agile so well. If reading this book prevents your company from going off on a product build based on the statements of a few sales guys it is well worth the read. The easy reading style, with great illustrations really brings the topic to life. A must buy for the B2B product manager/CEO
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
New Product Blueprinting The Handbook for B2B Organic Growth
This item: New Product Blueprinting The Handbook for B2B Organic Growth
Price: $26.66
Ships from and sold by Amazon.com

What Other Items Do Customers Buy After Viewing This Item?

Want to discover more products? Check out this page to see more: a new product