From the Back Cover
Globalisation of the world’s economy is leading to rapid change and uncertainties in society, politics and markets.
Product design strategies need to respond to these developments. Product Concept Design meets the needs and expectations of academia and practitioners working in design by focussing on the methods for creating products and design strategies in today’s fast-changing business environment.
Product Concept Design has been written by a collection of researchers and practising designers from leading companies such as Nokia and Volvo and provides a goldmine of ideas for designers and managers in industry, as well as lecturers in design and design engineering and their students.
About the Author
Product Concept Design has been written by a collection of researchers and practising designers from leading companies such as Nokia and Volvo. The book explains the process of conceptual design of new manufactured products and shows these the principles involved are employed in real examples of consumer products from some of the world’s most important corporations detailed by the designers themselves. The Nokia Research Center employs 20,000 people in 11 countries and has a turnover of €3.76bn.