Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.
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About the Author
Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.
Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.
Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
5.0 out of 5 stars
The industry standard,
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This review is from: Product Design and Development (Paperback)
This book is required reading for my class "New Product Development" at California College of the Arts and I must say that it covers all of the basic steps. The examples that it gives for specific stages of the process of creating a new product are very basic, but it allows you to use them as a template to embellish your own. I would definitely recommend this for the student and working professional. A big thumbs-up from me.
3 of 3 people found the following review helpful:
1.0 out of 5 stars
A really longwinded defiinition of product development...no more.,
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This review is from: Product Design and Development (Paperback)
This was a huge waste of time. If you have no clue what product development is, and are looking for an encyclopedia entry-type definition of the process, read this book. However, if you're looking for tips on how to be more effective in product development, this is the absolute last book you should buy. It was nothing but 350 pages of dull definition drudgery: this is what product development is; these are the phases of product development; this is what you do in each phase; etc, etc. Nothing about strategy or relevant & innovative management techniques. And the fact that it was a $65 book just added insult to injury. This should sell for $20, tops.
3 of 3 people found the following review helpful:
4.0 out of 5 stars
A good resource,
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This review is from: Product Design and Development (Hardcover)
Ulrich and Eppinger do a very nice job presenting the product development process. What I found particularly helpful is their practical approach to cross-functional development and a very complete treatment of the front end. They deal quite a bit with establishing a company strategy and how to translate that and customer needs into products. Many other references try to cover details in the whole development process, but I found their focus refreshing and of particular interest to me as an engineer who leads development teams. I also plan to use this book as a text for a class I teach in product development.
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