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Product Design and Development
 
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Product Design and Development [Hardcover]

Karl Ulrich (Author), Steven Eppinger (Author)
3.8 out of 5 stars  See all reviews (12 customer reviews)

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Book Description

July 13, 2007 0073101427 978-0073101422 4
Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.

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Editorial Reviews

About the Author

Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.

Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.

Product Details

  • Hardcover: 384 pages
  • Publisher: McGraw-Hill/Irwin; 4 edition (July 13, 2007)
  • Language: English
  • ISBN-10: 0073101427
  • ISBN-13: 978-0073101422
  • Product Dimensions: 9.4 x 7.4 x 0.8 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #234,745 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
32 of 35 people found the following review helpful
Format:Hardcover
Ulrich and Eppinger have done a great job of presenting a usable framework with a functional set of tools for product development. Their book is easy to read, easy to apply, yet very powerful for aiding the product development process. I refer to it often in my own work. The many examples from a variety of industries provide a richness not present in many other works in this field. Read it before your next project meeting.
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4 of 4 people found the following review helpful
The industry standard October 2, 2009
Format:Paperback|Amazon Verified Purchase
This book is required reading for my class "New Product Development" at California College of the Arts and I must say that it covers all of the basic steps. The examples that it gives for specific stages of the process of creating a new product are very basic, but it allows you to use them as a template to embellish your own. I would definitely recommend this for the student and working professional. A big thumbs-up from me.
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3 of 3 people found the following review helpful
A good resource June 27, 2008
Format:Hardcover
Ulrich and Eppinger do a very nice job presenting the product development process. What I found particularly helpful is their practical approach to cross-functional development and a very complete treatment of the front end. They deal quite a bit with establishing a company strategy and how to translate that and customer needs into products. Many other references try to cover details in the whole development process, but I found their focus refreshing and of particular interest to me as an engineer who leads development teams. I also plan to use this book as a text for a class I teach in product development.
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Most Recent Customer Reviews
Well written, but useless
If your class requires this book, pool together with a friend and just share it. There isn't enough valuable information in it to warrant buying your own.
Published 10 months ago by spud
Excellent Book and Seller
Book will give you the basics at different product development tools that will allow you to evaluate multiple design concepts
Published 11 months ago by Bryan Messer
Industrial Design Part of Product Development
This is a short textbook targeted at engineers taking interdisciplinary graduate courses about how their industrial design work fits into the overall product development process. Read more
Published 12 months ago by Tom K.
A really longwinded defiinition of product development...no more.
This was a huge waste of time. If you have no clue what product development is, and are looking for an encyclopedia entry-type definition of the process, read this book. Read more
Published 13 months ago by A. Moncur
Best price, ok content
Get it if its required for a class because this is the best price you will find, trust me. But the content is not impressive
Published 15 months ago by pskinne1
The Complete Product Design and Development Guide
Professors Eppinger and Ulrich have captured all of my nearly 30 years of industry experience in this one text book. Read more
Published 17 months ago by Paul J. Piccolomini
A nice book
I enjoyed reading this book. It does appear boring in some chapters but in totality its an interesting book for people interested in NPD.
Published on July 15, 2009 by Prerit K. Souda
A good introduction to Technical Development
A good introduction for techies: engineers, scientists, machinists, industrial designers, etc. This book covers many topics that are a function of the "Technical Development"... Read more
Published on January 20, 2009 by Fiasco
No different from the 3rd Edition
The Ulrich/Eppinger text is excellent as always, but the 4th Edition differs from the 3rd in only a few trivial ways. Save yourself some money and buy a used 3rd Edition.
Published on January 30, 2008 by A customer
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