Product Development: Meeting the Challenge of the Design-Marketing Interface [Hardcover]

Margaret Bruce (Editor), Wim G. Biemans (Editor)

Available from these sellers.

FREE Two-Day Shipping for students on millions of items. Learn more

Book Description

Publication Date: June 1995 | ISBN-10: 0471953539 | ISBN-13: 978-0471953531 | Edition: 1

Consolidating state of the art research in marketing that relates to product development, the authors provide a review of the cutting edge of the field. Covers a wide range of issues including the interface between design and marketing, networks and relationships, management, assessment of success and failure and launch strategies. Empirical research is presented alongside conceptual material and contributions to theory.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Consolidating state of the art research in marketing that relates to product development, the authors provide a review of the cutting edge of the field. Covers a wide range of issues including the interface between design and marketing, networks and relationships, management, assessment of success and failure and launch strategies. Empirical research is presented alongside conceptual material and contributions to theory.

Editorial Reviews

From the Publisher

Product Details

Hardcover: 362 pages
Publisher: John Wiley & Sons; 1 edition (June 1995)
Language: English
ISBN-10: 0471953539
ISBN-13: 978-0471953531
Product Dimensions: 9 x 6.1 x 1.1 inches
Shipping Weight: 1.5 pounds
Amazon Best Sellers Rank: #5,720,330 in Books (See Top 100 in Books)

Would you like to update product info or give feedback on images?

Customer Reviews

There are no customer reviews yet.

Create your own review

Video reviews

Amazon now allows customers to upload product video reviews. Use a webcam or video camera to record and upload reviews to Amazon.

Tag this product

(What's this?)

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }

Customer Discussions

This product's forum

Discussion	Replies	Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight

Start a new discussion

Topic:

First post:

Receive e-mail when new posts are made

Prompts for sign-in

Guidelines

Active discussions in related forums

Discussion	Replies	Latest Post
Textbook forum Ordering Kindle books	13	3 hours ago
Textbook forum Textbook Buyback	6	4 days ago
Textbook forum What is an a la carte textbook?	3	5 days ago
Textbook forum the book have the student access code?	1	6 days ago
Textbook forum Never buy school textbooks. Download them to your reading device or computer	6	8 days ago
Textbook forum Never Again	35	20 days ago