Customer Reviews

New Product Development For Dummies

5 star:		(6)
4 star:		(1)
3 star:		(0)
2 star:		(1)
1 star:		(1)

 

 

As a former student of Beebe's, I can offer a first-hand account of her practical and useful suggestions. I have used her methodologies and seen the positive results in my own position. Whether you are new to the game or a seasoned professional, the logical organization of this book offers an easy-to-follow "how-to" of new product development and incorporates the latest thinking and methodologies for easy implementation. Students will benefit from the real-life examples, and experienced practitioners will be shown problem solving in a new light, finding that there are almost always alternate ways of viewing the same challenge with drastically different results. Regardless of your experience level, industry, or base knowledge of product development, New Product Development For Dummies (For Dummies (Business & Personal Finance))is a must-have for your business learning library, and should be revisited often for fresh ideas. Happy reading!

If you're looking for an overview of the New Product Development field with tips to get you started, this is a great resource.

It's also written in an entertaining manner, so you can read quickly through it and you'll get loads of information. Great bang for your buck.

I am looking at changing my career and wanted to know more about new product delevopment as a possible growth potential. The first chapter alone had anough meat to not only understand where this type of career would be going but develop a fairly decent talk track for an interview. I like the book and it will meet my goals.

Do not purchase this book if you are an independent inventor. This book is geared towards people who work for large corporations, and I found it a terribly frustrating read as I was thinking that I was one of 'the rest of us', to whom this book is supposedly targeted. I was hoping for a great how-to read, and unfortunately took away very little useful information.

This is a great overview of New Product Development and the basic product development process.

I currently work for Association Headquarters, an association management copmany, and loved this book. My work is primarily in New Business Development but there is a lot of "product" development that occurs as well. Given we are a service company, this book helped me focus on the best ways to use the process in the book as we move from concept to new service. This book has many applications and has served me well. I applaud the authors for their fine work.

I ordered the book on wednesday and received it on thursday! That was awesome! I also looked it over and found that it was signed by one of the authors and was in pretty decent condition. There were some highlighted and written in pages but overall this was a GREAT buy.

Not so great if this is anew subject or interest for you. Very complicated. It may be good if you akready have a product development companie and you are looking to add products to your existing line.

Vendor shipped immediately. Product received in less than expected time and was as described by the vendor.