Whether it's a new product idea or service, inventions abound. Coming up with the idea is one thing, getting it to fly is another. In his new book, Product Idea to Product Success: A Complete Step-by-Step Guide to Making Money from Your Idea, author Matthew Yubas offers readers a comprehensive, complete, practical, and easy-to-understand guide to the process of bringing an invention to market. Anyone with a great idea for a new product or service can benefit from this book. In an engaging and conversational style, Product Idea to Product Success is filled with examples and real-world advice as Yubas takes readers through a step-by-step process to get from idea to finished product. Yubas even provides a method for determining whether a market exists before investing time and money on a product or service and then gives readers ways to brainstorm new ideas for future inventions. Product Idea to Product Success is an educational and thought-provoking mix of quizzes, surveys, marketing plans formats, and everything else readers will need to launch their ideas. Yubas fills Product Idea to Product Success with sound advice and cost-effective solutions which, if followed carefully, are almost guaranteed to produce success. This book will become a valued guide to new and experienced inventors and entrepreneurs alike.
Matthew Yubas is a Certified Professional Marketing Consultant for the Small Business Development and International Trade Center. He has developed products for 24 years as an Engineer, Product Manager, and Consultant for startups, small business, and Fortune 500 companies.
He has launched new products such as software applications, wireless devices, and websites. In addition, he has helped clients in a diverse number of industries that include photography equipment, auto accessories, soy candles, children's clothing, sporting goods, digital art, and home decor.
Matthew is the author of several articles, booklets, kits, and the popular book Product Idea to Product Success: A Complete Step-by-Step Guide to Making Money from Your Idea.
He has been featured on television and radio and has been tapped for his expertise in bringing products to market in many syndicated publications.
As an young entrepreneur, he was a co-founder of a software company that developed one of the first personal information management software products. Matthew earned a B.S. in Engineering from Pennsylvania Spring Garden College in Philadelphia, and an M.B.A. in Management and Marketing from San Diego State University.
