Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors [Hardcover]

Michel Robert (Author)

Book Description

Publication Date: June 1, 1995

Since 1993, thousands of readers have turned to Michel Robert's book "Strategy Pure and Simple". Now he returns with a proven strategy to create and launch new products - the lifeblood of any business. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps: search, assessment, development, and pursuit. Filled with anecdotes, case histories, and a rich assortment of real-life lessons from innovators like 3M and Honda, this guide puts a revitalized future within the reach of every organization.

Editorial Reviews

About the Author

Michel Robert is founder and president of Decision Processes International, Inc., an internationally known consulting firm with 40 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and GATX. A noted speaker, he has written articles in numerous business magazines and journals, including Forbes, Barron's, Harvard Business Review, Fortune, The Wall Street Journal, Time and Business Week. He is the author of Strategy Pure & Simple, Product Innovation Strategy Pure & Simple, and Strategy Pure & Simple II. Robert lives in Westport, CT.

Product Details

• Hardcover: 174 pages
• Publisher: McGraw-Hill; 1 edition (June 1, 1995)
• Language: English
• ISBN-10: 0070531323
• ISBN-13: 978-0070531321
• Product Dimensions: 9 x 6.2 x 0.8 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #882,372 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars This book is superceded by the author's 'Strategic Product Innovation, Pure & Simple'!, September 30, 2006

By 

Lee Say Keng "KNOWLEDGE ADVENTURER/TECHNOLOGY... (Ho Chi Minh City/Singapore) - See all my reviews
(REAL NAME)   

This review is from: Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors (Hardcover)

Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors
by Michel Robert

This book is now superceded by the author's 'STRATEGIC PRODUCT INNOVATION, PURE & SIMPLE: CREATING NEW-TO-THE-MARKET PRODUCTS THAT BREED COMPETITIVE SUPREMACY', although the intellectual contents remain intact as well as unchanged. The latter is apparently published by the author's own consulting company, Decision Processes International.

The principal theme of this book, just like that of the new book, is making innovation a learnable & repeatable disciplined business practice.

In this respect, the author has done a remarkable job.

5 of 7 people found the following review helpful:

5.0 out of 5 stars If you're in a competitive business - read this book, March 1, 1997

By A Customer

This review is from: Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors (Hardcover)

When it comes to understanding and explaining why some companies develop and launch new products better than their competitors, Mike Robert has no equal. In preparing to help overhaul the strategic planning process at a major publishing firm, we read countless books on strategic planning before choosing Mike's "Strategy, Pure and Simple" as our guide. We couldn't have made a better choice. Mike's tell-it-like-it-is style and clearly defined process served as a guide through numerous planning sessions. Four years later, I find myself consulting for a major insurance and annuity provider who's seeking to establish a disciplined new product development process. The book we're using as our guide? Mike Robert's "Product Innovation Strategy, Pure and Simple". I wouldn't have it any other way. If you're considering improving your company's strategic planning and new product development processes, I highly recommend both of Mike Robert's recent works (unless, of course, you're competing with the company I'm currently working with.