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5 of 6 people found the following review helpful:
5.0 out of 5 stars
I found the book very informative.,
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This review is from: Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners (Hardcover)
Product Juggernauts is a book not only for corporate executives or senior management. I am a graduate student with little product development experience. However, the product examples that the authors focused on were very insightful to the course material I have been studying. It had better examples and flowed easier than a book we are using in class, "Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality," by Steven C. Wheelwright and Kim B. Clark. This book is a must for anyone wanting to learn more about product development.
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Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners by Jean Philippe Deschamps (Hardcover - March 1, 1995)
$29.95 $28.36
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