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15 of 16 people found the following review helpful:
1.0 out of 5 stars
Poorly written and boring,
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This review is from: Product Leadership Pathways to Profitable Innovation (Hardcover)
The most boring business book I have read. After 95 pages, I have yet to gain any 'nuggets' and am disappointed with the poor standard of writing. Not only does Mr Cooper fail to provide actual step by step examples where his process has been followed successfully, quoted statistics are unhelpful and are clearly provided solely to support his case.
One extract from the book (page 16/17) tells all: "We find the average success rate of developed products to be about 67%. But averages often fail to tell the whole story: This success rate varies from a low of 0% to a high of 100%, depending on the company!" I don't think one has to read a book to know that statistic! Much of what Cooper writes is common sense and I believe of little value to a dynamic organisation wishing to promote the internal development of breakthrough products and their succesful launch thereafter. I cannot believe that there are not better books available on this subject. |
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Product Leadership Pathways to Profitable Innovation by Robert G. Cooper (Hardcover - January 3, 2005)
$29.95 $22.76
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