Product Management & Marketing Books

A Listmania! list by Brian Ballard "Brian"
(REAL NAME)   
 
The Product Manager's Handbook : The Complete Product Management Resource
1.  The Product Manager's Handbook : The Complete Product Management Resource by Linda Gorchels
Used & New from: $0.01
4.3 out of 5 stars  See all reviews (19 customer reviews)

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The Design of Everyday Things
2.  The Design of Everyday Things by Donald A. Norman
Used & New from: $2.20
4.1 out of 5 stars  See all reviews (232 customer reviews)

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The Anatomy of Buzz: How to Create Word of Mouth Marketing
3.  The Anatomy of Buzz: How to Create Word of Mouth Marketing by Emanuel Rosen
Used & New from: $0.01
4.0 out of 5 stars  See all reviews (51 customer reviews)

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Made to Stick: Why Some Ideas Survive and Others Die
4.  Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
$18.22   Used & New from: $3.29
4.6 out of 5 stars  See all reviews (745 customer reviews)

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
5.  Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond by Paco Underhill
$10.59   Used & New from: $2.95
3.8 out of 5 stars  See all reviews (256 customer reviews)

Brand Warfare: 10 Rules for Building the Killer Brand
6.  Brand Warfare: 10 Rules for Building the Killer Brand by David F. D'Alessandro
Used & New from: $0.01
3.7 out of 5 stars  See all reviews (63 customer reviews)

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Selling the Invisible: A Field Guide to Modern Marketing
7.  Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith
Used & New from: $0.01
4.5 out of 5 stars  See all reviews (211 customer reviews)

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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
8.  A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury
$12.09   Used & New from: $0.01
4.4 out of 5 stars  See all reviews (21 customer reviews)

Differentiate or Die: Survival in Our Era of Killer Competition
9.  Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout
Used & New from: $0.01
4.2 out of 5 stars  See all reviews (41 customer reviews)

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Positioning: The Battle for Your Mind, 20th Anniversary Edition
10.  Positioning: The Battle for Your Mind, 20th Anniversary Edition by Al Ries
$18.51   Used & New from: $2.05
4.3 out of 5 stars  See all reviews (206 customer reviews)

Wikinomics: How Mass Collaboration Changes Everything
11.  Wikinomics: How Mass Collaboration Changes Everything by Anthony D. Williams
Used & New from: $0.01
3.8 out of 5 stars  See all reviews (144 customer reviews)

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The 22 Immutable Laws of Branding
12.  The 22 Immutable Laws of Branding by Al Ries
$14.64   Used & New from: $0.01
4.1 out of 5 stars  See all reviews (168 customer reviews)

Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
13.  Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug
$25.27   Used & New from: $3.60
4.6 out of 5 stars  See all reviews (459 customer reviews)

The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web
14.  The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web by Steve Mulder
$38.28   Used & New from: $9.62
4.8 out of 5 stars  See all reviews (12 customer reviews)

Purple Cow: Transform Your Business by Being Remarkable
15.  Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Used & New from: $1.99
4.1 out of 5 stars  See all reviews (252 customer reviews)

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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
16.  Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers by Geoffrey A. Moore
Used & New from: $0.01
4.1 out of 5 stars  See all reviews (26 customer reviews)

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Built to Last: Successful Habits of Visionary Companies
17.  Built to Last: Successful Habits of Visionary Companies by Jim Collins
Used & New from: $0.01
4.5 out of 5 stars  See all reviews (291 customer reviews)

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The Long Tail: Why the Future of Business is Selling Less of More
18.  The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
Used & New from: $0.01
4.2 out of 5 stars  See all reviews (368 customer reviews) | 3 customer discussions

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Customer Discussions about products in this list
Discussion Replies Latest Post
Somebody tried the Kindle edition on Kindle (no-DX) 1 May 31, 2011
2nd Edition Updates Lacking 2 Jun 18, 2010
Kindle This Book 0 Jan 19, 2008
Nothing New 3 Nov 19, 2007
Why Not Release It As An e Book???? 3 Sep 1, 2006
Countdown begins! 0 May 23, 2006
Welcome to the Don't Make Me Think forum 2 Feb 24, 2006
 
   

About this Listmania!

 

Author

Brian Ballard "Brian"
(REAL NAME)   
Qualifications: Sr. Product Manager
Last updated: 5/13/10
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