The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.
Linda Gorchels is the author of several international business books that have changed the way corporations and managers think since 1995. Having taught over 10,000 executives from the United States and globally, Gorchels continually reinvents her approaches by functioning as both student and teacher. From her background in foresight studies, she provides insights into 21st century trends that are important for companies to incorporate into planning and business model renewal.
Linda is a wife and mother of two daughters and an eclectic volunteer helping build Habitat for Humanity homes, devoting time on boards of directors, and participating in Rotary.
