Amazon.com: The Product Marketing Handbook for Software, 4th Edition (9780967200866): Merrill R. Chapman: Books

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The Product Marketing Handbook for Software, 4th Edition
 
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The Product Marketing Handbook for Software, 4th Edition [Paperback]

Merrill R. Chapman (Author)


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Book Description

2004
The definitive guide for executing successful software marketing and sales programs for any size company. Included is a CD that contains goals and action item checklists that cover over 2600 separate marketing and sales tasks.

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Product Details

  • Paperback: 645 pages
  • Publisher: Aegis Resources, Inc. (2004)
  • Language: English
  • ISBN-10: 0967200865
  • ISBN-13: 978-0967200866
  • Product Dimensions: 9 x 7 x 1.7 inches
  • Shipping Weight: 2.9 pounds
  • Amazon Best Sellers Rank: #2,322,226 in Books (See Top 100 in Books)

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